Lead
The first official teaser for The Devil Wears Prada 2 arrived Wednesday, reintroducing Anne Hathaway and Meryl Streep side by side two decades after the original film. The 51‑second clip, scored to Madonna’s 1990 hit “Vogue,” opens on a pair of red Valentino stilettos as an unseen woman moves through the bustling Runway editorial offices and into an elevator. The woman is revealed as Miranda Priestly (Streep), soon joined by Andy Sachs (Hathaway), who delivers a short exchange that signals a reunion rather than a full plot reveal. Filming began in New York City over the summer, and the sequel is slated to open in theaters on May 1, 2026.
Key Takeaways
- The teaser runs 51 seconds and uses Madonna’s 1990 track “Vogue,” highlighting fashion as a tonal anchor.
- The footage reunites Miranda Priestly (Meryl Streep) and Andy Sachs (Anne Hathaway) on screen 20 years after the 2006 original.
- Teaser imagery opens on red Valentino stilettos and shows Runway’s editorial floor and an elevator sequence.
- Principal filming for the sequel began in New York City during the summer; cast members were seen in designer garments on location.
- Distributor 20th Century Fox announced the sequel in late June; theatrical release is scheduled for May 1, 2026.
- Other confirmed returning or billed cast members include Stanley Tucci, Emily Blunt and Simone Ashley.
Background
The original The Devil Wears Prada, adapted from Lauren Weisberger’s 2003 novel, premiered in 2006 and became both a box‑office hit and a cultural touchstone for depictions of high fashion and workplace power. Meryl Streep’s Miranda Priestly and Anne Hathaway’s Andy Sachs became emblematic figures: a ruthless editor in chief and an earnest assistant whose arc bridged outsider and insider perspectives. Over the ensuing years the film accumulated a sustained fandom and frequent references across pop culture, which has made a reunion project commercially attractive to studios aiming to convert nostalgia into box‑office returns.
Sequel talks culminated in a formal announcement by distributor 20th Century Fox in late June, a step that greenlit production and public promotion. The decision aligns with a trend of legacy sequels and reboots that leverage established intellectual property rather than launching entirely new franchises. Stakeholders include the original film’s talent pool, new cast additions, studio marketing teams, and music licensors—each with a financial stake in how closely the sequel hews to the tone and spectacle of Runway’s world.
Main Event
The newly released teaser opens with a close crop on red Valentino stilettos as an unseen woman threads her way through a busy editorial floor; the camera follows her to an elevator. The soundtrack choice—Madonna’s 1990 record “Vogue”—immediately signals a fashion‑forward mood and a wink to couture culture. As the elevator door closes, Andy Sachs steps in, addressing the woman with a single line: “Miranda.” Miranda replies, “Took you long enough.” The exchange is brief and intentionally teasing: it confirms character continuity but offers no plot specifics.
Beyond the elevator moment, the teaser favors atmosphere over exposition, emphasizing Runway’s aesthetic—glossy interiors, sartorial detail and editorial energy—rather than narrative beats. Production reports and on‑location sightings this summer in New York City corroborate that principal photography is underway, with Hathaway, Streep and other cast members observed in designer outfits consistent with the franchise’s fashion emphasis. The trailer’s economy suggests the studio aims to build anticipation gradually rather than disclose storyline or character arcs at this early marketing stage.
The teaser also functions as a signaling device to multiple audiences: fans of the original, fashion‑industry observers, and general moviegoers curious about legacy sequels. The short runtime and careful visual cues are designed to spur conversation and social sharing while preserving surprises for later promotional windows. Official promotional scheduling points to a long lead time before the May 1, 2026 release, giving the marketing team room to roll out additional footage, interviews and events.
Analysis & Implications
At a basic level, the teaser trades on nostalgia. Reuniting two central figures from a widely recognized 2006 film invites comparisons to other legacy sequels that rely on established emotional investments to secure opening weekend audiences. That strategy reduces initial marketing friction—audiences already know the characters and stakes—while placing pressure on the sequel to justify its existence beyond sentimentality. If the film balances homage with fresh stakes, it can capture both longtime fans and new viewers; if it leans too heavily on callbacks, critical reception may be mixed.
Music licensing is meaningful here: using Madonna’s “Vogue” is both a cultural shorthand and a financial decision. High‑profile songs can elevate a teaser’s cultural resonance but also raise marketing costs. The track choice hews to Runway’s identity and signals the filmmakers’ intent to foreground fashion as a story element rather than merely dressing it as background. That suggests the sequel will continue to court partnerships with designers and brands, which can drive ancillary revenue streams such as product placements and promotional tie‑ins.
From a business perspective, the May 1, 2026 release date places the film ahead of the summer season, a slot that often aims to capture early blockbuster momentum. The studio faces questions about theatrical windows, streaming strategies and international appeal; a star‑led, fashion‑centric sequel may perform strongly in major markets that respond to celebrity and brand associations. Nonetheless, legacy sequels also encounter unpredictable audience tastes—so early box‑office success will depend on critical word‑of‑mouth and the strength of subsequent marketing assets.
Comparison & Data
| Item | Original | Sequel | Gap (years) |
|---|---|---|---|
| The Devil Wears Prada | 2006 | 2026 | 20 |
| Top Gun → Maverick | 1986 | 2022 | 36 |
| Toy Story → Toy Story 4 | 1995 | 2019 | 24 |
The 20‑year interval between the original and this sequel is substantial but not unprecedented; other legacy sequels have spanned decades and varied widely in commercial and critical outcomes. The table above places the new Prada sequel in the context of other long‑gap continuations. For studios, longer gaps can heighten nostalgia but also risk cultural drift—audiences change, and references that felt timely in 2006 may register differently in 2026.
Reactions & Quotes
Industry and fan reaction is still coalescing given how short the teaser is, but the clip has already prompted online discussion about tone and costume. Below are two brief lines from the teaser and contextual notes on the responses they have generated.
“Miranda.”
Official teaser
The single‑word address immediately confirms the identity reunion and landed as an emotional pivot for viewers who associate that name with Streep’s iconic performance. Social posts and early commentary have focused on the emotional resonance of seeing the two characters together again rather than on storyline details.
“Took you long enough.”
Official teaser
That curt reply — short, character‑consistent and slightly playful — was widely shared in clips and GIFs, used to express mock exasperation in conversational social posts. Early industry takes note that the line preserves Miranda’s sharp register without softening her persona for the teaser’s purposes.
Unconfirmed
- The teaser does not confirm the sequel’s plot beyond the reunion; character arcs and central conflicts remain unannounced.
- The extent of Madonna’s involvement beyond music licensing—such as a cameo or promotional partnership—has not been confirmed.
- Box office projections and final international release strategy (theatrical vs. hybrid) have not been disclosed by the distributor.
Bottom Line
The 51‑second teaser for The Devil Wears Prada 2 is a deliberate, nostalgia‑forward unveiling: it reunites Meryl Streep and Anne Hathaway in a stylistic snapshot that prioritizes tone over narrative detail. By leaning on strong visual cues—Valentino heels, Runway’s editorial energy—and Madonna’s “Vogue,” the studio signals continuity with the franchise’s fashion sensibility while keeping plot cards close to the chest.
With a May 1, 2026 release date and principal photography underway in New York City, the next year of marketing will determine whether the film translates nostalgia into broad commercial success and critical approval. For now, the teaser succeeds at its immediate goal: it generated a recognizably Prada moment and reopened the conversation about characters that remain culturally resonant two decades after the original.