Lead
On , major retailers moved aggressively into Cyber Monday discounts ahead of the actual day, , pushing many TV prices to new seasonal lows online. Retailers including Amazon, Best Buy and Walmart are advertising deep savings across sizes and panel types, from budget 4K sets under $200 to premium OLEDs and mini‑LEDs at four‑figure discounts. Several doorbuster offers—especially mid‑size QLED and mini‑LED models—are already selling out, prompting shoppers to act quickly. Our tracker collected standout reductions, platform notes and buying guidance to help readers choose and buy before stock runs out.
Key takeaways
- The Westinghouse Xumo 4K TV is marked at $199.99 at Best Buy, a $100 cut from its previous price and one of the cheapest full‑feature 4K sets right now.
- Hisense’s QD6 50‑inch QLED is $199.99 at Best Buy (save $130), offering Dolby Vision and a Fire TV platform for under $200.
- TCL’s 65‑inch QM5K QD‑Mini LED dropped to $399.99 at Best Buy (save $500), a rare sub‑$400 price for a premium panel type.
- TCL’s larger QM6K 75‑inch is available at Amazon for $697.99 (save $302), a record low cited by reviewers as exceptional value for gaming and streaming.
- Samsung’s 2025 The Frame Art TV hit $797.99 at Amazon (save $400), combining an ultra‑thin design and matte display at a new low for the model year.
- High‑end OLED discounts are meaningful: Samsung S95F 65‑inch is $2,299.99 at Best Buy (save $1,000) and often includes store promotions such as gift cards.
Background
Black Friday promotions have largely wound down and retailers have shifted their spotlight to Cyber Monday, a trend that has accelerated as e‑commerce platforms extend deals across the long weekend. TVs are perennial headline items because manufacturers refresh models annually and retailers use remaining inventory to fund discounts on newer lines. Premium panel technologies—OLED and mini‑LED—tend to see steeper, selective markdowns around this time as stores balance demand from early adopters and mainstream shoppers. At the same time, budget brands and value series are pushed even lower to capture impulse buyers looking for big screen upgrades at minimal cost.
Retail competition is also shaping price dynamics: Amazon, Best Buy and Walmart often mirror or undercut one another on specific models, and some chains add incentives like gift cards or bundled subscriptions. Price‑tracking services and prior sale histories show that a number of items have reached genuine season‑low values rather than temporary, smaller cuts. That said, limited stock on popular SKUs means many of these offers are time‑sensitive and vary by store and region.
Main event
Best Buy highlighted several standout bargains: a Westinghouse Xumo 4K set for $199.99 and TCL’s QM5K 65‑inch QD‑Mini LED for $399.99, the latter advertised as a doorbuster and drawing heavy interest for its combination of local dimming and Google TV. Best Buy also listed the Samsung S95F 65‑inch OLED at $2,299.99 with a promotional $100 store gift card in some listings, signaling that even high‑end OLEDs are part of the Cyber Monday push.
Amazon’s Cyber Monday roster included the 2025 Samsung The Frame Art TV at $797.99 and multiple TCL mini‑LED bundles at record prices; its 75‑inch QM6K listing at $697.99 had been described by reviewers elsewhere as a top value for the year. Amazon’s own Fire TV‑branded models also received steep cuts across sizes, often undercutting third‑party options on price while offering integrated platform benefits.
Walmart and other large retailers matched or beat several mid‑range offers, particularly on 65‑inch and 75‑inch screens, and highlighted value models from Hisense and Insignia that drop below historical lows. Across sellers, inventory depleted quickly on the most competitive SKUs, and product pages for certain models showed “sold out” flags or limited availability by midday.
Analysis & implications
These price moves matter because they compress the typical premium‑to‑budget spread. When a QD‑Mini LED or a well‑spec’d QLED falls to the low‑hundreds, it narrows the rationale for paying much more for an older flagship unless buyers prioritize absolute top‑tier picture quality or specialized features. That dynamic increases pressure on manufacturers to differentiate through software, warranties or bundled services rather than just headline specs.
For consumers, the 65‑inch category remains the practical sweet spot: it balances viewing presence with typical living‑room distances and has seen some of the deepest relative discounts this Cyber Monday cycle. Gamers should note high refresh rates (e.g., 120Hz or 144Hz) and low input lag found on several discounted TCL and Samsung models that also support HDMI 2.1 features important for current consoles and PCs.
From a market perspective, aggressive markdowns could indicate inventory rebalancing after stronger-than-expected shipments earlier in 2025, or strategic pricing ahead of next year’s model rollouts. Expect limited post‑Cyber Monday price recoveries on mass‑market models, but selective additional cuts on slower‑moving SKUs if holiday demand softens in early December.
Comparison & data
| Model | Size | Sale price | List price | Savings | Retailer |
|---|---|---|---|---|---|
| Westinghouse Xumo 4K | — | $199.99 | $299.99 | $100 | Best Buy |
| Hisense QD6 | 50″ | $199.99 | $329.99 | $130 | Best Buy |
| TCL QM5K (QD‑Mini LED) | 65″ | $399.99 | $899.99 | $500 | Best Buy |
| TCL QM6K | 75″ | $697.99 | $999.99 | $302 | Amazon |
| Samsung The Frame (2025) | — | $797.99 | $1,197.99 | $400 | Amazon |
| Samsung S95F (OLED) | 65″ | $2,299.99 | $3,299.99 | $1,000 | Best Buy |
The table samples models called out in retailer listings and reviews during the Cyber Monday window. It illustrates both deep discounts on budget/value sets and meaningful markdowns on higher‑end panels. Price and availability are dynamic; we recorded these figures on and some entries were listed as sold out within hours.
Reactions & quotes
“The QM6K delivers rare performance for under $1,000 this year,”
CNET (media/analysis)
CNET’s review language has been widely cited in retail listings praising the QM6K for strong picture quality at its price point, a sentiment echoed in several deal roundups. That endorsement helped drive traffic and contributed to the model’s rapid sell‑through at multiple retailers.
“Shoppers should move quickly: these are deliberate inventory and promotional plays that won’t last,”
Retail industry analyst (industry)
A retail analyst summarized the commercial logic behind the promotions, noting that tight SKUs and seasonal stock targets make many of these offers ephemeral. The analyst cautioned that restocks are possible but that the best prices tend to coincide with the Cyber Monday window.
Unconfirmed
- Whether every listed model will be restocked after initial sellouts is uncertain; some retailers may not replenish specific SKUs this season.
- Claims that a given price is the absolute lowest ever across all channels may be outdated for certain legacy models; price history varies by SKU and region.
- Promotional bundle incentives (gift cards, subscriptions) may vary by region and purchaser eligibility and were not independently validated for every listing.
Bottom line
Cyber Monday 2025 is delivering legitimately deep TV discounts across the market: low‑end 4K sets under $200, premium mini‑LED and QLED bargains in the mid‑hundreds, and notable OLED markdowns paired with store incentives. If you need a TV immediately, the selection and prices this cycle make it a strong buying opportunity—especially around the 65‑inch sweet spot where value and presence intersect.
Shoppers should verify stock and return policies before purchase, compare identical SKUs across retailers and consider features beyond headline price (smart platform, input lag, warranty). For non‑urgent upgrades, monitor post‑Cyber Monday restocks, but expect the most competitive, large‑stock discounts to have the highest risk of selling out quickly.