Lead: On Monday, Sept. 3, 2025, Trump Inc.’s WLFI token launched on major exchanges including Binance and Coinbase but quickly slid about 25% from its opening price, leaving an estimated market value near $5.4 billion after a late disclosure that nearly 25 billion WLFI coins would be in circulation.
Key Takeaways
- WLFI debuted on Sept. 3, 2025, and was promoted by members of the Trump family.
- The token traded roughly 25% below its launch price within hours of listing.
- Market capitalization is approximately $5.4 billion as of the initial trading session.
- A late disclosure revealed nearly 25 billion WLFI coins would circulate, exceeding investor expectations.
- The surprise supply figure triggered rapid selling and heightened price volatility.
- WLFI was listed on major venues including Binance and Coinbase at launch.
- Immediate regulatory or exchange responses were limited; broader market reaction focused on tokenomics and transparency.
Verified Facts
The WLFI token went live on Monday, Sept. 3, 2025, with listings reported on Binance and Coinbase. Within hours of trading, the token’s price fell approximately 25% compared with its opening price, bringing market value to about $5.4 billion. These figures are drawn from market data reported during the first trading session.
A disclosure published late in the pre-launch material stated that nearly 25 billion WLFI coins would be in circulation. That figure was materially higher than many early investors expected and is the primary factor cited by traders for the immediate sell-off and increased volatility.
The token has been promoted publicly by members of the Trump family. Exchanges began accepting WLFI orders during the scheduled listings; trading volumes and price swings in the initial hours reflected rapid buying and subsequent selling pressure.
| Metric | Reported Figure |
|---|---|
| Initial price movement | ~25% drop from launch |
| Estimated market value | ~$5.4 billion |
| Circulating supply disclosed | ~25 billion WLFI |
Context & Impact
Cryptocurrency listings often move quickly on new supply and demand information. A substantially larger-than-expected circulating supply can dilute perceived scarcity and prompt immediate selling, especially when tokenomics are a central part of investor valuation.
For high-profile, celebrity-backed tokens, reputational effects can amplify market moves. The WLFI launch illustrates how promotional visibility does not necessarily insulate a token from market scrutiny over transparency and token supply.
Exchanges listing such tokens must balance market access with disclosure standards. While Binance and Coinbase accepted WLFI trading at launch, the episode may intensify calls from some investors and commentators for clearer pre-listing disclosures on token supply and lockup schedules.
Official Statements
“The token was promoted by members of the Trump family and listed on major exchanges, with a late disclosure about total circulating supply.”
Bloomberg reporting
Unconfirmed
- Long-term adoption of WLFI as the backbone of a broader Trump-linked ecosystem remains unproven at launch.
- Any future token lockups, developer allocations, or additional minting plans beyond the disclosed nearly 25 billion coins have not been fully detailed in public materials.
Bottom Line
The WLFI launch shows the sensitivity of crypto markets to supply disclosures and the limits of promotional momentum. While the token attracted significant attention and achieved an early market value near $5.4 billion, investor confidence was shaken by the unexpectedly large circulating supply, producing sharp early volatility. Market participants and regulators are likely to watch subsequent disclosures and trading behavior closely.