On Sept. 2, 2025, Vogue named Chloe Malle, 39, as head of editorial content for its U.S. edition, marking the first leadership change at American Vogue in 37 years. She succeeds the editor role long associated with Anna Wintour, who remains Condé Nast’s chief content officer and Malle’s direct supervisor.
Key Takeaways
- Chloe Malle becomes head of editorial content at American Vogue, effective immediately.
- Anna Wintour, 75, keeps her role as Condé Nast’s chief content officer and oversees 28 international Vogue editions.
- Malle plans to reimagine print as fewer, themed, collectible issues on higher-quality paper.
- Digital strategy aims for a smaller, more loyal audience with distinctive, witty, and original coverage.
- Under Malle, Vogue.com launched projects like Dogue, boosted wedding coverage, and hired Jack Schlossberg as a political correspondent in 2024.
- An example of her approach: a ring analysis outperformed a prewritten Taylor Swift–Travis Kelce engagement post.
- Puck’s Line Sheet reported Malle’s appointment before Vogue’s planned announcement.
- Malle emphasizes a clear break from “Anna-lite,” seeking a noticeable shift in tone and product.
Verified Facts
Condé Nast confirmed that Chloe Malle, who has led Vogue’s website since October 2023 and co-hosted the brand’s podcast, will now serve as head of editorial content. The move ends a 37-year stretch in which Anna Wintour’s editor title defined the magazine’s top job.
Wintour is not retiring. She remains chief content officer at Condé Nast and directly oversees Malle while continuing to manage all 28 international Vogue editions. She is keeping her office, underscoring a power-sharing setup unique among legacy magazines.
Malle told The New York Times that print should shift to fewer releases tied to themes or cultural moments, with collectible production values such as thicker paper stock. She said her first print issue under this model is expected next year.
On digital, Malle favors “less but better”: cultivating a more focused audience with original, witty, and joyful points of view. Under her watch, Vogue.com has run projects such as Dogue (a dog-focused cover contest), broken WNBA news, and brought on Jack Schlossberg—grandson of President John F. Kennedy—as a political correspondent during the 2024 election cycle. She cited traffic data showing a deep-dive analysis of Taylor Swift’s ring outperformed a templated engagement story.
Malle, who studied at Brown University and previously worked at The New York Observer, is known for features and wedding coverage; she says online wedding content has grown by roughly 30 percent since 2023. Her recent Lauren Sánchez Bezos digital cover drew intense debate, and Malle said she received threats afterward, describing the decision as a calculated editorial risk that generated significant attention.
Context & Impact
Vogue’s leadership change comes as legacy media navigates shifting revenue models, platform volatility, and the rise of AI. Today’s editors are expected to run cross-platform franchises, events, commerce, and even screen projects—far beyond monthly print deadlines.
Wintour’s continued authority ensures continuity across Condé Nast while giving Malle latitude to reset the U.S. edition’s voice. If executed, Malle’s strategy could compress volume (fewer print and fewer quick-hit posts) while elevating depth, packaging, and brand distinctiveness—an approach that may trade scale for loyalty.
Success will hinge on retaining Vogue’s cultural clout while narrowing its focus. Collectible print and curated digital may improve margins and subscription appeal, but the brand will need consistent must-read moments to offset reduced frequency.
Leadership Snapshot
| Role | Leader | Scope | Reports to | Effective |
|---|---|---|---|---|
| Head of Editorial Content (US Vogue) | Chloe Malle (39) | American Vogue editorial | Anna Wintour | Sept. 2, 2025 |
| Chief Content Officer (Condé Nast) | Anna Wintour (75) | All Condé Nast content; 28 Vogue editions | — | Continuing |
Official Statements
“No one’s going to replace Anna.”
Chloe Malle
Mentor and student—both.
Anna Wintour, in remarks to staff
Unconfirmed
- Exact frequency and themes of future print issues have not been finalized.
- Malle said her first print issue is likely in 2026’s early cycle; exact timing may shift.
- Potential extensions into TV, commerce, or large-scale events were discussed as industry norms, not as specific Vogue commitments.
Bottom Line
Vogue’s transition puts Chloe Malle in charge of U.S. editorial tone while Anna Wintour retains global authority. Expect fewer, higher-impact print editions and a more curated digital strategy aimed at loyalty over volume—an experiment in sustaining cultural dominance without chasing every click.