— McDonald’s said Tuesday it will expand its U.S. value lineup by reviving Extra Value Meals starting Monday, promising about 15% savings versus buying items separately and adding limited-time $5 and $8 bundles to attract price‑sensitive diners.
Key Takeaways
- Extra Value Meals return across breakfast and lunch/dinner menus in the U.S.
- McDonald’s targets roughly 15% savings versus a la carte pricing.
- Limited-time bundles: $5 Sausage McMuffin with Egg set; $8 Big Mac meal.
- Eight combos span staples like Big Mac, Quarter Pounder, McCrispy, and McNuggets.
- More offers planned for November, including $5 McGriddles and $8 10‑piece McNuggets meals.
- Move follows industry-wide discounting amid softer traffic from low‑income consumers.
- Comes after McDonald’s $5 value meal and a BOGO-for-$1 offer last year.
Verified Facts
McDonald’s is reinstating its Extra Value Meals, a format last promoted before the Covid‑19 pandemic. The company said customers will save about 15% when ordering a combo compared with purchasing the entrée, fries, and drink separately.
The initial limited-time promotions include two headline bundles: a Sausage McMuffin with Egg with a hash brown and small coffee for $5, and a Big Mac with medium fries and a medium soft drink for $8.
The eight combo choices cover core categories: Sausage McMuffin with Egg; Sausage, Egg and Cheese McGriddle; Egg McMuffin; Bacon, Egg and Cheese Biscuit; Big Mac; 10‑piece Chicken McNuggets; any Quarter Pounder burger; and any McCrispy sandwich.
The company has leaned on deals over the past year to support traffic, introducing a $5 value meal that was extended beyond its original run and later adding a buy‑one, get‑one for $1 offer.
| Extra Value Meal lineup (8 combos) |
|---|
| Sausage McMuffin with Egg |
| Sausage, Egg and Cheese McGriddle |
| Egg McMuffin |
| Bacon, Egg and Cheese Biscuit |
| Big Mac |
| 10‑piece Chicken McNuggets |
| Any Quarter Pounder burger |
| Any McCrispy sandwich |
Context & Impact
Fast‑food chains have been battling slower visits, particularly among lower‑income diners pulling back on discretionary spending. Value‑focused bundles and limited‑time deals have become a primary lever to re‑engage those customers without fully resetting base menu prices.
By reviving Extra Value Meals across both breakfast and main dayparts, McDonald’s is aiming for clearer price signaling and simpler ordering. The approach could bolster traffic and check consistency, though it may pressure margins if discounting outpaces volume gains.
The company also previewed additional promotions slated for November, including $5 Sausage, Egg and Cheese McGriddles and $8 10‑piece Chicken McNuggets meals—suggesting value messaging will remain a centerpiece into the holiday period.
Official Statements
We’re laser‑focused on delivering value and affordability for our customers.
Joe Erlinger, President, McDonald’s USA
Re‑engaging lower‑income consumers is critical because they visit more frequently.
Chris Kempczinski, CEO, McDonald’s
Unconfirmed
- Exact end dates for the $5 and $8 limited-time offers were not specified.
- Any market‑by‑market participation details or exclusions were not disclosed.
- Availability by daypart for each combo beyond listed breakfast items was not detailed.
Bottom Line
McDonald’s is doubling down on value with the return of Extra Value Meals, headline $5 and $8 bundles, and more deals coming in November. The strategy seeks to restore visit frequency among cost‑conscious diners while simplifying choices across breakfast and core sandwich categories.