Samsung will expand its Micro RGB television range in 2026 with new 55-, 65-, 75-, 85- and 100-inch models, a move that tightens the competitive gap with OLED in image quality and color fidelity. The company says the sets use sub-100-micrometer RGB LEDs that act independently to enable finer local light control and higher accuracy. Samsung is pairing the hardware with an ‘AI Engine Pro’ and a suite of AI features—including 4K AI Upscaling Pro, AI Motion Enhance Pro and Color Booster Pro—to optimize images frame by frame. Samsung has not disclosed prices or precise ship dates for the expanded lineup.
Key takeaways
- Samsung will add 55, 65, 75, 85 and 100-inch Micro RGB TVs to its lineup in 2026; a 115-inch demo model exists from earlier showcases.
- The panels use sub-100-micrometer RGB LEDs that emit independently, enabling precise local dimming and improved color control compared with conventional LED arrays.
- Color management is driven by a feature Samsung calls Precision Color 100, which the company says can enable future panels to approach full BT.2020 coverage.
- Image processing is handled by an ‘AI Engine Pro’ with features such as 4K AI Upscaling Pro, AI Motion Enhance Pro (motion clarity) and Color Booster Pro (saturation/intensity).
- Additional consumer features include an upgraded Vision AI assistant for recommendations, Glare-Free surface treatments, and speakers tuned with Dolby Atmos.
- Samsung demoed Micro RGB hardware multiple times in 2025; LG has also introduced a Micro RGB product, signaling broader industry momentum.
- No official pricing or launch month has been provided for the 2026 expansion; availability is listed generically as ‘sometime next year.’
Background
Micro RGB represents a departure from traditional edge-lit or mini-LED designs by placing red, green and blue LED elements at very small scales and allowing them to emit light independently. That hardware approach promises more granular control over brightness and color than white-mini-LED-plus-color-filter methods commonly used today. Samsung publicly demonstrated early Micro RGB hardware during 2025 trade events, positioning the technology as a contender for displays where color accuracy and HDR precision matter most. Competing manufacturers, including LG, have introduced their own Micro RGB efforts, indicating the industry sees the approach as a next-generation premium segment.
Samsung’s marketing emphasizes both raw panel capabilities and the role of AI in extracting visual performance from those capabilities. The company bundles hardware improvements—smaller RGB LEDs and refined dimming—with an AI chipset architecture it calls AI Engine Pro, which performs per-frame analysis and enhancement. Historically, Samsung has pursued a broad product curve, offering very large demonstration models (Samsung showed a 115-inch version) as well as consumer sizes; expanding into 55–100 inches follows that pattern and targets typical living-room and home-theater buyers. The broader context includes rising consumer expectations for HDR, color accuracy, and motion handling in streaming, gaming and cinephile use cases.
Main event
At its announcement, Samsung said the next-generation Micro RGB panels will arrive across five consumer sizes in 2026, shifting Micro RGB from a demo- and flagship-only proposition toward more mainstream form factors. The company highlighted sub-100-micrometer RGB LEDs as the core hardware advance, asserting that independent emission from RGB pixels enables ultra-precise light control and finer gradation in highlights and shadows. Samsung paired the panels with a suite of AI-driven image tools: 4K AI Upscaling Pro to refine lower-resolution sources, AI Motion Enhance Pro aimed at reducing perceived blur, and Color Booster Pro that intensifies on-screen hues while preserving balance.
Samsung also emphasized Precision Color 100 as a color-management layer intended to push toward near-complete BT.2020 coverage on future panels, a claim tied to the physical light source and improved dimming. For real-world use, Samsung lists practical features that matter to buyers—Glare-Free display surfaces to reduce reflections, an upgraded Vision AI assistant for content suggestions, and an audio system tuned with Dolby Atmos for immersive sound. During 2025 demos, Samsung showcased striking stills and HDR clips to underline color fidelity and contrast advantages, but those controlled demos are not a substitute for independent lab testing of brightness, color volume and contrast ratios.
Crucially, Samsung has not provided MSRP figures or concrete launch windows beyond ‘sometime next year.’ That leaves questions about how aggressively the company will price Micro RGB compared with OLED and high-end mini-LED sets when the 55–100 inch SKUs reach retail.
Analysis & implications
Hardware and software together determine a modern TV’s perceived picture quality; Samsung’s strategy is to combine finer-grained RGB LEDs with AI processing to close—or even reverse—some advantages long held by OLED. Independent RGB light sources can reduce haloing and improve color purity relative to white LED arrays with color filters, and when small enough they support tighter local dimming zones that improve HDR highlights. AI upscaling and motion processing help make mixed-content sources (streaming, broadcast, gaming) look better on large screens, but the real-world uplift depends on the chipset’s algorithms and available processing headroom.
If Samsung’s claims about color volume and BT.2020 coverage hold in third-party testing, Micro RGB could become the preferred choice for buyers prioritizing saturated, accurate color at high brightness—especially for HDR content where OLED’s per-pixel black levels excel but peak brightness can be limited. That would reshape buyer calculus: some viewers who previously chose OLED for color accuracy might consider Micro RGB if contrast, viewing angles and burn-in concerns are addressed. For content creators and color-critical workflows, a wider palette at higher sustained brightness is especially valuable.
From a market perspective, broader availability across 55–100 inches suggests Samsung wants Micro RGB to compete across living-room segments, not only in flagship flagship flagships. Pricing will be decisive: if Samsung prices aggressively, Micro RGB could erode OLED’s premium positioning. If prices remain substantially higher than OLED equivalents, Micro RGB may remain a niche for enthusiasts and high-end home theaters. The involvement of LG and others signals that the supply chain and panel manufacturers are moving in this direction—competition tends to compress prices and accelerate iteration.
Comparison & data
| Aspect | Typical OLED | Micro RGB (Samsung claim) |
|---|---|---|
| Local dimming | Per-pixel (emissive) | Very fine independent RGB LEDs, improved control |
| Peak brightness | Moderate to high (varies) | Samsung cites higher HDR precision and bright highlights |
| Color volume | High, subject to peak brightness | Precision Color 100 aimed at full BT.2020 coverage |
| Burn-in risk | Present (long-term static content) | No intrinsic emissive burn-in, similar to LED sets |
The table summarizes device-class differences and Samsung’s claims; independent lab tests remain necessary to quantify benefits like color volume percentage, measured peak nits, and contrast under real-world content. Buyers should weigh measured performance numbers (nits, deltaE, contrast ratio) and third-party reviews before making a purchasing decision.
Reactions & quotes
‘The Micro RGB architecture enables ultra-precise light control and improved accuracy,’ Samsung said when describing the sub-100-micrometer RGB LEDs.
Samsung (official product statement)
‘Expanding the line to 55–100 inches shifts Micro RGB from a showcase technology toward mainstream living rooms,’ a technology analyst noted, emphasizing that price and availability will determine adoption.
Industry analyst (paraphrased)
‘Demo clips in 2025 highlighted color and HDR detail, but demos do not replace lab metrics on brightness and color volume,’ a TV reviewer summarized after seeing early showcases.
Independent reviewer (paraphrased)
Unconfirmed
- No official MSRPs for the 55–100 inch models have been announced; retail pricing remains unknown.
- Exact launch months and regional availability for the 2026 rollout are not disclosed.
- Claims about achieving full BT.2020 coverage are positioned as a future capability for panels; independent verification is pending.
- Long-term durability, measured peak brightness under HDR and comparative power consumption figures have not been published by Samsung.
Bottom line
Samsung’s 2026 expansion of Micro RGB into 55–100-inch sizes signals a strategic push to bring the technology into mainstream form factors where most consumers shop. The combination of sub-100-micrometer RGB LEDs and an AI-driven processing stack targets the two perennial picture-quality battlegrounds: color accuracy and motion/clarity. If third-party tests confirm Samsung’s claims on color volume and HDR fidelity at competitive prices, Micro RGB could become a viable alternative to OLED for many buyers.
However, several critical questions remain: how these sets will be priced, whether claimed color and brightness advantages hold under independent measurement, and how the market reacts when multiple brands ship competing Micro RGB panels. For buyers today, the prudent approach is to watch for lab testing and professional reviews once retail units arrive, then compare measured performance and price against OLED and high-end mini-LED options.