‘Wicked: For Good’ $330M Promo Push Is 2nd Biggest; Sequel Eyes $14M+ Monday Box Office
Universal Pictures propelled Wicked: For Good to a $147 million domestic opening and a $223 million global debut this weekend using a reported $330 million in global promotional media value from more than 400 brand partners, a campaign that generated roughly 15 billion impressions. The studio’s partner-driven push ranks second only to last year’s original … Read more