{"id":26869,"date":"2026-05-01T22:02:20","date_gmt":"2026-05-01T22:02:20","guid":{"rendered":"https:\/\/readtrends.com\/en\/devil-wears-prada-2-previews\/"},"modified":"2026-05-01T22:02:20","modified_gmt":"2026-05-01T22:02:20","slug":"devil-wears-prada-2-previews","status":"publish","type":"post","link":"https:\/\/readtrends.com\/en\/devil-wears-prada-2-previews\/","title":{"rendered":"The Devil Wears Prada 2 Scores $10M Previews, $50.5M Global Start"},"content":{"rendered":"<article>\n<h2>Lead<\/h2>\n<p>The Devil Wears Prada 2 opened Thursday with $10 million in U.S. previews and $50.5 million worldwide after early international runs, positioning the sequel for a projected 3-day domestic debut near $75\u2013$80 million. The David Frankel\u2013directed follow-up plays at 4,150 theaters, including heavy Premium Large Format inventory, and arrives on strong presales and social-media momentum. Studios and exhibitors are banking on female-skewing audiences, date-night traffic and nostalgia-driven turnout to convert early curiosity into a major summer launch.<\/p>\n<h2>Key Takeaways<\/h2>\n<ul>\n<li>Thursday previews: $10.0M in the U.S.; global early total reported at $50.5M (U.S. previews + overseas openings).<\/li>\n<li>Weekend tracking: a three-day domestic opening forecast of roughly $75M\u2013$80M after a Friday that reached $33M (including previews) across 4,150 theaters.<\/li>\n<li>Overseas footprint: the film bowed in 35 markets on Thursday and 45 markets to date, with the first two overseas days totaling $40.5M; top territory openings include Italy $5.9M and Brazil $3.2M.<\/li>\n<li>Presales and reach: $20M in pre-ticket sales and a reported social-media universe of about 0.5 billion impressions, with a RelishMix buzz score cited as notably above genre norms.<\/li>\n<li>Screening footprint: 1,000 Premium Large Format (PLF) screens, 200+ D-BOX\/Motion auditoriums and ~100 ScreenX locations are playing the sequel.<\/li>\n<li>Comparative context: the sequel\u2019s preview level sits just under major tentpole Thursday tallies like Thunderbolts ($11.5M) and Wonder Woman (2017, $11M).<\/li>\n<li>Box office landscape: the weekend frame is expected to outpace the same weekend last year ($144.2M frame total), helped by strong openings from both Prada 2 and Lionsgate\u2019s Michael.<\/li>\n<\/ul>\n<h2>Background<\/h2>\n<p>The Devil Wears Prada sequel arrives roughly 20 years after the 2006 original, which opened to a $9.4M Friday, a $27.5M three-day and finished with $124.7M domestic and $326.5M worldwide. The follow-up was produced for approximately $100M and reunites key cast members including Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci\u2014a lineup that studio tracking and exhibitor reporting say is driving legacy interest.<\/p>\n<p>Studios increasingly measure pre-release momentum with social metrics and presales; RelishMix reported a pre-release social universe near half a billion across TikTok, YouTube, X, Instagram and Facebook, and presale totals ahead of the film\u2019s opening reached $20M. Exhibitors note that female-skewing titles can frontload (heavy opening day\/weekend turnout), so chains have layered themed events and branded promos to extend dwell time and ancillary spend.<\/p>\n<p>Internationally, the release strategy staggered openings across many territories before the U.S. weekend. Early market strength in places like Italy, Brazil and Germany has shaped a global forecast near $180M for the opening weekend, while China contributed roughly $2.4M on its first day of play, signaling varied region-by-region demand.<\/p>\n<h2>Main Event<\/h2>\n<p>Thursday\u2019s U.S. preview runs kicked off at 2 PM in many locations and generated an estimated $10M, according to studio reports; combined with the first overseas performances, the global tally reached $50.5M. The film opened Thursday in 35 markets and expanded to 45 markets by early Friday, collecting $40.5M overseas in the first two days of international release.<\/p>\n<p>Domestic momentum translated to a strong Friday gross of about $33M (this figure includes the preview receipts). The film\u2019s footprint of 4,150 theaters includes a large allocation of PLF and special-format screens, which exhibitors say helps lift per-screen averages and drives premium ticket revenue.<\/p>\n<p>Market-by-market early totals showed Italy at $5.9M, Brazil $3.2M, Germany $3.1M, Mexico $3.0M, Australia $2.7M, France $2.7M, China $2.4M and Korea $1.5M, with remaining territories comprising roughly $14M. The sequel opened No. 1 or as the top non-local release in most markets outside a few exceptions such as the Netherlands, Ecuador and Bolivia.<\/p>\n<p>On the domestic circuit, presale strength translated to special programming at chains: Alamo Drafthouse reported crossing $1M in presales for the title, and boutique exhibitor Cinergy staged themed premieres and Prada-branded events to drive experiential attendance. Box office scheduling data shows 28% of U.S. weekend showtimes earmarked for Prada 2.<\/p>\n<h2>Analysis &#038; Implications<\/h2>\n<p>Commercially, Prada 2\u2019s launch is a study in nostalgia merchandising: the movie benefits from a decades-long brand equity that converts social chatter into ticket demand. The cast-driven draw\u2014particularly around Streep and Hathaway\u2014appears to reduce age-related friction in audience perception, turning legacy appeal into a marketing asset rather than an obstacle.<\/p>\n<p>Demographics matter. The sequel\u2019s female and date-night skew suggests a high concentration of opening-night and opening-weekend attendances rather than protracted legs; that pattern can yield large early grosses but sharper week-to-week declines. Exhibitor strategies (PLF inventory, themed events, group buyouts) are explicitly designed to broaden conversion beyond core fans.<\/p>\n<p>International performance is mixed but promising: strong footholds in key European and Latin markets offset more modest early returns in China. If the overseas trajectory holds, the film can plausibly approach a $100M-plus international weekend, supporting the near-$180M global forecast\u2014though China will be an important variable for any stretch target.<\/p>\n<p>Broader industry context: coming on the heels of other strong franchise returns and amid an opening-weekend frame that already looks healthier than last year, Prada 2 could help anchor a more robust early summer box office. Still, comparisons to tentpole reopeners (Top Gun: Maverick, previous Marvel launches) create high expectations that the sequel must meet through WOM and repeat business.<\/p>\n<h2>Comparison &#038; Data<\/h2>\n<figure>\n<table>\n<thead>\n<tr>\n<th>Rank<\/th>\n<th>Title \/ Distributor<\/th>\n<th>Theaters<\/th>\n<th>Wknd Gross<\/th>\n<th>Total<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>1<\/td>\n<td>Michael (Lionsgate)<\/td>\n<td>3,955<\/td>\n<td>$129.8M (wk)<\/td>\n<td>$129.8M<\/td>\n<\/tr>\n<tr>\n<td>2<\/td>\n<td>The Super Mario Galaxy Movie (Universal)<\/td>\n<td>3,732<\/td>\n<td>$25.2M<\/td>\n<td>$390.5M<\/td>\n<\/tr>\n<tr>\n<td>3<\/td>\n<td>Project Hail Mary (Amazon MGM)<\/td>\n<td>3,510<\/td>\n<td>$17.5M<\/td>\n<td>$309.7M<\/td>\n<\/tr>\n<tr>\n<td>4<\/td>\n<td>The Mummy (Warner Bros.\/New Line)<\/td>\n<td>3,304<\/td>\n<td>$7.4M<\/td>\n<td>$25.2M<\/td>\n<\/tr>\n<tr>\n<td>5<\/td>\n<td>The Drama (A24)<\/td>\n<td>1,982<\/td>\n<td>$3.7M<\/td>\n<td>$45.9M<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>This snapshot shows Prada 2 entering a marketplace already populated by several holdovers and a recent tentpole. The sequel\u2019s heavy PLF and wide booking, plus its presale base, are aimed at securing a top-two opening rather than a gradual build.<\/p>\n<h2>Reactions &#038; Quotes<\/h2>\n<blockquote>\n<p>&#8220;Convo runs positive for The Devil Wears Prada 2, fueled by nostalgia hitting like a luxury brand relaunch that actually lands,&#8221;<\/p>\n<p><cite>RelishMix (analytics firm, quoted in Deadline)<\/cite><\/p><\/blockquote>\n<p>RelishMix framed social chatter as largely favorable, highlighting legacy-driven enthusiasm and fashion callbacks as strong engagement drivers.<\/p>\n<blockquote>\n<p>&#8220;Presales for Devil Wears Prada 2 are super-strong, with a lot of group buyouts coming in\u2026we expect the popcorn purse bags to sell out quickly,&#8221;<\/p>\n<p><cite>Traci Hanlon, CMO, Cinergy Entertainment (exhibitor)<\/cite><\/p><\/blockquote>\n<p>Cinergy\u2019s CMO described experiential tie-ins and VIP events as key tools for converting brand affinity into ticket sales and ancillary revenue.<\/p>\n<blockquote>\n<p>&#8220;28% of all scheduled weekend showtimes in the United States are being designated to Devil Wears Prada 2,&#8221;<\/p>\n<p><cite>The Boxoffice Company (exhibitor scheduling data, cited)<\/cite><\/p><\/blockquote>\n<p>That scheduling share underscores the distributor\u2019s commitment to a wide, premium-first release strategy aimed at maximizing opening-weekend share.<\/p>\n<aside>\n<details>\n<summary>Explainer: Previews, Presales and PLF<\/summary>\n<p>Previews are advance evening or early-run screenings (often Thursday) that both seed early grosses and serve as an indicator of fan enthusiasm. Presales measure advance ticket purchases and help forecasting; high presales can predict frontloaded weekend behavior. Premium Large Format (PLF) screens\u2014IMAX alternatives such as Dolby Cinema and giant-format auditoriums\u2014drive higher per-ticket revenue and are often allocated to movies expected to draw premium audiences.<\/p>\n<\/details>\n<\/aside>\n<h2>Unconfirmed<\/h2>\n<ul>\n<li>The exact conversion rate of social-media buzz into sustained box office legs is not guaranteed; high impressions do not always equal repeat attendance.<\/li>\n<li>The $180M global opening forecast is a studio\/market estimate and remains subject to weekend volatility and regional variances.<\/li>\n<li>Some exhibitor anecdotes about merchandise sellouts and group buyout volumes are preliminary and may vary by location.<\/li>\n<\/ul>\n<h2>Bottom Line<\/h2>\n<p>The Devil Wears Prada 2 launched with a very strong Thursday preview performance and healthy early international receipts, setting the sequel up for a sizable opening weekend in the U.S. and a likely $100M-plus international contribution. The combination of a legacy cast, heavy PLF placement and experiential exhibitor programming increases the film\u2019s upside on opening day and weekend.<\/p>\n<p>Risks to the ultimate trajectory include frontloaded attendance patterns for female-skewing tentpoles and regional headwinds (notably China). If word of mouth remains positive and week-to-week erosion is moderate, the sequel should secure a top-tier summer debut and materially boost the box office frame compared with the same weekend last year.<\/p>\n<h2>Sources<\/h2>\n<ul>\n<li><a href=\"https:\/\/deadline.com\/2026\/05\/box-office-devil-wears-prada-2-michael-1236877817\/\" target=\"_blank\" rel=\"noopener\">Deadline \u2014 Exclusive trade reporting on weeknight previews and international grosses<\/a><\/li>\n<li><a href=\"https:\/\/www.rottentomatoes.com\/\" target=\"_blank\" rel=\"noopener\">Rotten Tomatoes \u2014 Critical and audience scores (aggregator)<\/a><\/li>\n<li><a href=\"https:\/\/www.boxofficemojo.com\/\" target=\"_blank\" rel=\"noopener\">Box Office Mojo \u2014 Box-office tracking and historical comparisons (industry data)<\/a><\/li>\n<\/ul>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Lead The Devil Wears Prada 2 opened Thursday with $10 million in U.S. previews and $50.5 million worldwide after early international runs, positioning the sequel for a projected 3-day domestic debut near $75\u2013$80 million. The David Frankel\u2013directed follow-up plays at 4,150 theaters, including heavy Premium Large Format inventory, and arrives on strong presales and social-media &#8230; <a title=\"The Devil Wears Prada 2 Scores $10M Previews, $50.5M Global Start\" class=\"read-more\" href=\"https:\/\/readtrends.com\/en\/devil-wears-prada-2-previews\/\" aria-label=\"Read more about The Devil Wears Prada 2 Scores $10M Previews, $50.5M Global Start\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":26868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"The Devil Wears Prada 2 Scores $10M Previews \u2014 BoxBrief","rank_math_description":"Devil Wears Prada 2 opened with $10M in U.S. previews and $50.5M globally, tracking to a $75M\u2013$80M domestic opening backed by strong presales, PLF bookings and social buzz.","rank_math_focus_keyword":"devil wears prada 2,previews,box office,presales,global opening","footnotes":""},"categories":[2],"tags":[],"class_list":["post-26869","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-stories"],"_links":{"self":[{"href":"https:\/\/readtrends.com\/en\/wp-json\/wp\/v2\/posts\/26869","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/readtrends.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/readtrends.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/readtrends.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/readtrends.com\/en\/wp-json\/wp\/v2\/comments?post=26869"}],"version-history":[{"count":0,"href":"https:\/\/readtrends.com\/en\/wp-json\/wp\/v2\/posts\/26869\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/readtrends.com\/en\/wp-json\/wp\/v2\/media\/26868"}],"wp:attachment":[{"href":"https:\/\/readtrends.com\/en\/wp-json\/wp\/v2\/media?parent=26869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/readtrends.com\/en\/wp-json\/wp\/v2\/categories?post=26869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/readtrends.com\/en\/wp-json\/wp\/v2\/tags?post=26869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}