{"id":502,"date":"2025-09-02T14:02:35","date_gmt":"2025-09-02T14:02:35","guid":{"rendered":"https:\/\/readtrends.com\/en\/chloe-malle-vogue-new-editor-2025\/"},"modified":"2025-09-02T14:02:35","modified_gmt":"2025-09-02T14:02:35","slug":"chloe-malle-vogue-new-editor-2025","status":"publish","type":"post","link":"https:\/\/readtrends.com\/en\/chloe-malle-vogue-new-editor-2025\/","title":{"rendered":"Chloe Malle Named Vogue\u2019s New Head of Editorial Content"},"content":{"rendered":"<article>\n<p>On Sept. 2, 2025, Vogue named Chloe Malle, 39, as head of editorial content for its U.S. edition, marking the first leadership change at American Vogue in 37 years. She succeeds the editor role long associated with Anna Wintour, who remains Cond\u00e9 Nast\u2019s chief content officer and Malle\u2019s direct supervisor.<\/p>\n<h2>Key Takeaways<\/h2>\n<ul>\n<li>Chloe Malle becomes head of editorial content at American Vogue, effective immediately.<\/li>\n<li>Anna Wintour, 75, keeps her role as Cond\u00e9 Nast\u2019s chief content officer and oversees 28 international Vogue editions.<\/li>\n<li>Malle plans to reimagine print as fewer, themed, collectible issues on higher-quality paper.<\/li>\n<li>Digital strategy aims for a smaller, more loyal audience with distinctive, witty, and original coverage.<\/li>\n<li>Under Malle, Vogue.com launched projects like Dogue, boosted wedding coverage, and hired Jack Schlossberg as a political correspondent in 2024.<\/li>\n<li>An example of her approach: a ring analysis outperformed a prewritten Taylor Swift\u2013Travis Kelce engagement post.<\/li>\n<li>Puck\u2019s Line Sheet reported Malle\u2019s appointment before Vogue\u2019s planned announcement.<\/li>\n<li>Malle emphasizes a clear break from \u201cAnna-lite,\u201d seeking a noticeable shift in tone and product.<\/li>\n<\/ul>\n<h2>Verified Facts<\/h2>\n<p>Cond\u00e9 Nast confirmed that Chloe Malle, who has led Vogue\u2019s website since October 2023 and co-hosted the brand\u2019s podcast, will now serve as head of editorial content. The move ends a 37-year stretch in which Anna Wintour\u2019s editor title defined the magazine\u2019s top job.<\/p>\n<p>Wintour is not retiring. She remains chief content officer at Cond\u00e9 Nast and directly oversees Malle while continuing to manage all 28 international Vogue editions. She is keeping her office, underscoring a power-sharing setup unique among legacy magazines.<\/p>\n<p>Malle told The New York Times that print should shift to fewer releases tied to themes or cultural moments, with collectible production values such as thicker paper stock. She said her first print issue under this model is expected next year.<\/p>\n<p>On digital, Malle favors \u201cless but better\u201d: cultivating a more focused audience with original, witty, and joyful points of view. Under her watch, Vogue.com has run projects such as Dogue (a dog-focused cover contest), broken WNBA news, and brought on Jack Schlossberg\u2014grandson of President John F. Kennedy\u2014as a political correspondent during the 2024 election cycle. She cited traffic data showing a deep-dive analysis of Taylor Swift\u2019s ring outperformed a templated engagement story.<\/p>\n<p>Malle, who studied at Brown University and previously worked at The New York Observer, is known for features and wedding coverage; she says online wedding content has grown by roughly 30 percent since 2023. Her recent Lauren S\u00e1nchez Bezos digital cover drew intense debate, and Malle said she received threats afterward, describing the decision as a calculated editorial risk that generated significant attention.<\/p>\n<h2>Context &amp; Impact<\/h2>\n<p>Vogue\u2019s leadership change comes as legacy media navigates shifting revenue models, platform volatility, and the rise of AI. Today\u2019s editors are expected to run cross-platform franchises, events, commerce, and even screen projects\u2014far beyond monthly print deadlines.<\/p>\n<p>Wintour\u2019s continued authority ensures continuity across Cond\u00e9 Nast while giving Malle latitude to reset the U.S. edition\u2019s voice. If executed, Malle\u2019s strategy could compress volume (fewer print and fewer quick-hit posts) while elevating depth, packaging, and brand distinctiveness\u2014an approach that may trade scale for loyalty.<\/p>\n<p>Success will hinge on retaining Vogue\u2019s cultural clout while narrowing its focus. Collectible print and curated digital may improve margins and subscription appeal, but the brand will need consistent must-read moments to offset reduced frequency.<\/p>\n<h3>Leadership Snapshot<\/h3>\n<table>\n<thead>\n<tr>\n<th>Role<\/th>\n<th>Leader<\/th>\n<th>Scope<\/th>\n<th>Reports to<\/th>\n<th>Effective<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Head of Editorial Content (US Vogue)<\/td>\n<td>Chloe Malle (39)<\/td>\n<td>American Vogue editorial<\/td>\n<td>Anna Wintour<\/td>\n<td>Sept. 2, 2025<\/td>\n<\/tr>\n<tr>\n<td>Chief Content Officer (Cond\u00e9 Nast)<\/td>\n<td>Anna Wintour (75)<\/td>\n<td>All Cond\u00e9 Nast content; 28 Vogue editions<\/td>\n<td>\u2014<\/td>\n<td>Continuing<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Official Statements<\/h2>\n<blockquote>\n<p>\u201cNo one\u2019s going to replace Anna.\u201d<\/p>\n<p><cite>Chloe Malle<\/cite><\/p><\/blockquote>\n<blockquote>\n<p>Mentor and student\u2014both.<\/p>\n<p><cite>Anna Wintour, in remarks to staff<\/cite><\/p><\/blockquote>\n<aside>\n<details>\n<summary>Explainer: Why \u201cHead of Editorial Content,\u201d not \u201cEditor in Chief\u201d?<\/summary>\n<p>The title reflects how fashion media has evolved from monthly print cycles to multi-platform brands. The role spans print, web, audio, video, events, partnerships, and audience strategy, aligning editorial authority with cross-channel responsibilities and revenue considerations.<\/p>\n<\/details>\n<\/aside>\n<aside>\n<details>\n<summary>Explainer: Malle\u2019s print and digital playbook<\/summary>\n<p>Print: fewer, themed, collector-style issues on premium paper, positioned as cultural artifacts. Digital: publish less volume; prioritize distinctive analysis, voicey features, and community over search-driven commodity news.<\/p>\n<\/details>\n<\/aside>\n<h2>Unconfirmed<\/h2>\n<ul>\n<li>Exact frequency and themes of future print issues have not been finalized.<\/li>\n<li>Malle said her first print issue is likely in 2026\u2019s early cycle; exact timing may shift.<\/li>\n<li>Potential extensions into TV, commerce, or large-scale events were discussed as industry norms, not as specific Vogue commitments.<\/li>\n<\/ul>\n<h2>Bottom Line<\/h2>\n<p>Vogue\u2019s transition puts Chloe Malle in charge of U.S. editorial tone while Anna Wintour retains global authority. Expect fewer, higher-impact print editions and a more curated digital strategy aimed at loyalty over volume\u2014an experiment in sustaining cultural dominance without chasing every click.<\/p>\n<h2>Sources<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.nytimes.com\/2025\/09\/02\/business\/media\/vogue-chloe-malle-new-editor.html\" target=\"_blank\" rel=\"noopener\">The New York Times<\/a><\/li>\n<\/ul>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>On Sept. 2, 2025, Vogue named Chloe Malle, 39, as head of editorial content for its U.S. edition, marking the first leadership change at American Vogue in 37 years. She succeeds the editor role long associated with Anna Wintour, who remains Cond\u00e9 Nast\u2019s chief content officer and Malle\u2019s direct supervisor. Key Takeaways Chloe Malle becomes &#8230; <a title=\"Chloe Malle Named Vogue\u2019s New Head of Editorial Content\" class=\"read-more\" href=\"https:\/\/readtrends.com\/en\/chloe-malle-vogue-new-editor-2025\/\" aria-label=\"Read more about Chloe Malle Named Vogue\u2019s New Head of Editorial Content\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"Chloe Malle Named Vogue's New Editor | Style Monitor","rank_math_description":"Vogue named 39-year-old Chloe Malle head of editorial content, succeeding Anna Wintour\u2019s editor title as Wintour stays CCO. Explore her collectible-print plan and niche digital strategy.","rank_math_focus_keyword":"Chloe Malle,Vogue,Anna Wintour,head of editorial content,Cond\u00e9 Nast,print strategy","footnotes":""},"categories":[2],"tags":[],"class_list":["post-502","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-stories"],"_links":{"self":[{"href":"https:\/\/readtrends.com\/en\/wp-json\/wp\/v2\/posts\/502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/readtrends.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/readtrends.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/readtrends.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/readtrends.com\/en\/wp-json\/wp\/v2\/comments?post=502"}],"version-history":[{"count":0,"href":"https:\/\/readtrends.com\/en\/wp-json\/wp\/v2\/posts\/502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/readtrends.com\/en\/wp-json\/wp\/v2\/media\/501"}],"wp:attachment":[{"href":"https:\/\/readtrends.com\/en\/wp-json\/wp\/v2\/media?parent=502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/readtrends.com\/en\/wp-json\/wp\/v2\/categories?post=502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/readtrends.com\/en\/wp-json\/wp\/v2\/tags?post=502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}