{"id":11736,"date":"2026-05-09T07:02:17","date_gmt":"2026-05-08T22:02:17","guid":{"rendered":"https:\/\/readtrends.com\/ko\/immersive-branding-hwasan-gwihwan\/"},"modified":"2026-05-09T07:02:17","modified_gmt":"2026-05-08T22:02:17","slug":"immersive-branding-hwasan-gwihwan","status":"publish","type":"post","link":"https:\/\/readtrends.com\/ko\/immersive-branding-hwasan-gwihwan\/","title":{"rendered":"[\uc774\uba38\uc2dc\ube0c \ube0c\ub79c\ub529] \uccb4\ud5d8\ub9c8\ucf00\ud305\uacfc \uc560\ub4dc\ud14c\ud06c\uc758 \ub9cc\ub0a8, &#8216;\ud654\uc0b0\uadc0\ud658&#8217; \ube0c\ub79c\ub4dc \ucea0\ud398\uc778 &#8211; kmjournal.net"},"content":{"rendered":"<article>\n<p><strong>\ud575\uc2ec \uc694\uc57d<\/strong><\/p>\n<p>\uc6f9\ud230 &#8216;\ud654\uc0b0\uadc0\ud658&#8217;\uc758 \ucd5c\uadfc \ud504\ub85c\ubaa8\uc158\uc740 \uc2e4\uac10\ud615 \ucf58\ud150\uce20\uc640 \uc560\ub4dc\ud14c\ud06c\ub97c \uacb0\ud569\ud574 \ud32c\ub4e4\uc774 \uc791\ud488 \uc138\uacc4\uad00\uc744 \uc77c\uc0c1\uc73c\ub85c \ud655\uc7a5\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \uc0ac\ub840\ub2e4. \ub7ec\ub2dd\uc571 &#8216;\ub7f0\ub370\uc774&#8217;\uc640\uc758 \ud611\uc5c5, \ub124\uc774\ubc84 \uc9c0\ub3c4 \uae30\ubc18 \uc774\uc2a4\ud130\uc5d0\uadf8 \ub4f1\uc73c\ub85c \ud32c\ub4e4\uc774 \ud558\ub8e8 \uc77c\uacfc \uc18d\uc5d0\uc11c \uce90\ub9ad\ud130\uc640 \uc0c1\ud638\uc791\uc6a9\ud558\ub3c4\ub85d \uc720\ub3c4\ud588\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 \ub2e8\ubc1c\uc131 \uc774\ubca4\ud2b8\ub97c \ub118\uc5b4 \ud32c\uc758 \ud589\ub3d9\uc744 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc73c\ub85c \uc804\ud658\uc2dc\ud0a4\ub294 &#8216;\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \ube0c\ub79c\ub529&#8217; \uc804\ub7b5\uc744 \ubcf4\uc5ec\uc900\ub2e4.<\/p>\n<h2>\ud575\uc2ec \uc0ac\uc2e4<\/h2>\n<ul>\n<li>\ud504\ub85c\ubaa8\uc158 \ub300\uc0c1\uc740 \ub124\uc774\ubc84\uc6f9\ud230\uc758 \uc778\uae30\uc791 &#8216;\ud654\uc0b0\uadc0\ud658&#8217; IP\ub85c, \ud32c\ub364\uc744 \uc911\uc2ec\uc5d0 \ub454 \uc774\uba38\uc2dc\ube0c(immersive) \ube0c\ub79c\ub529\uc744 \ud45c\ubc29\ud588\ub2e4.<\/li>\n<li>&#8216;\ub7f0\ub370\uc774&#8217;\uc640 \ud611\uc5c5\ud574 \uc9c4\ud589\ud55c &#8216;\ub9e4\ud654\ub7f0 \ucc4c\ub9b0\uc9c0&#8217;\ub294 \ub2ec\ub9ac\uae30 \ud65c\ub3d9\uc744 \uc791\ud488 \uc18d \uc218\ub828\uc73c\ub85c \uc7ac\uad6c\uc131\ud588\uace0, \uc704\uce58\uae30\ubc18 \uc560\ub4dc\ud14c\ud06c\ub85c \ubbf8\uc158\uc744 \uc81c\uacf5\ud588\ub2e4.<\/li>\n<li>\ub124\uc774\ubc84 \uc9c0\ub3c4\uc5d0 \uc228\uaca8\uc9c4 \ub514\uc9c0\ud138 \uc774\uc2a4\ud130\uc5d0\uadf8\ub294 \ud32c\ub4e4\uc774 \uc9c1\uc811 \uc88c\ud45c\ub97c \ucc3e\uace0 \uacf5\uc720\ud558\uac8c \ub9cc\ub4dc\ub294 \ubc1c\uacac\ud615 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud588\ub2e4.<\/li>\n<li>\ucea0\ud398\uc778 \uad6c\uc131\uc694\uc18c\ub294 \uc54c\ub78c\u00b7\ub7ec\ub2dd\u00b7\uc74c\uc545 \ub4f1 \ud32c\uc758 \uc77c\uc0c1 \ud65c\ub3d9\uc744 \uc544\uc6b0\ub974\ub294 \uae30\ub2a5\ud615 \uc11c\ube44\uc2a4\ub4e4\ub85c, &#8216;\uc774\ubca4\ud2b8&#8217;\ub97c \ub118\uc5b4 &#8216;\uae30\ub2a5&#8217;\uc774 \ub418\ub294 \uac83\uc744 \ubaa9\ud45c\ub85c \ud588\ub2e4.<\/li>\n<li>\uae30\uc220 \uc694\uc18c\ub85c\ub294 \uc9c0\ub3c4 API, \uc704\uce58\uae30\ubc18 \ubbf8\uc158 \ud2b8\ub9ac\uac70, \uc571 \uc5f0\ub3d9 \ubcf4\uc0c1 \uc2dc\uc2a4\ud15c \ub4f1 \uc560\ub4dc\ud14c\ud06c \uc194\ub8e8\uc158\uc774 \ud65c\uc6a9\ub410\ub2e4.<\/li>\n<li>\uc720\uc0ac \uc120\ub840\ub85c\ub294 \uc62c\ub9bc\ud50c\ub798\ub2db\uc774 \uc9c4\ud589\ud55c (G)I-DLE 2nd \uc568\ubc94 \ud504\ub85c\ubaa8\uc158\uc774 \uc788\uc73c\uba70, \uac00\uc0c1\u00b7\ud604\uc2e4 \uc735\ud569(Phygital) \uc804\ub7b5\uc774 \ud575\uc2ec\uc774\uc5c8\ub2e4.<\/li>\n<\/ul>\n<h2>\uc0ac\uac74 \ubc30\uacbd<\/h2>\n<p>\ucd5c\uadfc \ub9c8\ucf00\ud305 \uc2dc\uc7a5\uc5d0\uc11c\ub294 \ub2e8\uc21c\ud55c \ucf58\ud150\uce20 \uc18c\ube44\ub97c \ub118\uc5b4 \uc18c\ube44\uc790\uac00 \uc9c1\uc811 \ucc38\uc5ec\ud558\uace0 \uccb4\ud5d8\ud558\ub294 \uc804\ub7b5\uc774 \ud575\uc2ec\uc73c\ub85c \ub5a0\uc62c\ub790\ub2e4. \ud2b9\ud788 \uc6f9\ud230\u00b7K-\ud31d\u00b7\uc5d4\ud130\ud14c\uc778\uba3c\ud2b8 IP \uc2dc\uc7a5\uc5d0\uc11c \ud32c\ub364\uc758 \ucda9\uc131\ub3c4\uac00 \ub9e4\ucd9c\uacfc \ud655\uc0b0\uc744 \uc88c\uc6b0\ud558\uba74\uc11c, \ube0c\ub79c\ub4dc\ub4e4\uc740 \ud32c\uc758 \uc77c\uc0c1\uc5d0 \uc2a4\uba70\ub4dc\ub294 \uc811\uc810 \uc124\uacc4\ub97c \uc911\uc694\ud558\uac8c \uc5ec\uae34\ub2e4. \ub3d9\uc2dc\uc5d0 \uc704\uce58\uae30\ubc18 \uc11c\ube44\uc2a4, \uc2e4\uac10\ud615 \ubbf8\ub514\uc5b4, \uc560\ub4dc\ud14c\ud06c \ud50c\ub7ab\ud3fc\uc758 \ubc1c\uc804\uc73c\ub85c &#8216;\uc0ac\uc6a9\uc790 \ud589\ub3d9&#8217;\uc744 \ub370\uc774\ud130\ud654\ud558\uace0 \ub9de\ucda4\ud615 \uacbd\ud5d8\uc744 \uc81c\uacf5\ud558\ub294 \uac83\uc774 \ud604\uc2e4\uc801\uc73c\ub85c \uac00\ub2a5\ud574\uc84c\ub2e4.<\/p>\n<p>\uacfc\uac70 \ud31d\uc5c5\uc2a4\ud1a0\uc5b4\ub098 \uad7f\uc988 \ud310\ub9e4 \uc911\uc2ec\uc758 IP \ub9c8\ucf00\ud305\uc740 \uc18c\ube44\uc790 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud558\ub294 \ub370 \ud55c\uacc4\uac00 \uc788\uc5c8\ub2e4. \ubc18\uba74 \uc774\ubc88 \uc0ac\ub840\ub294 \ud32c\uc758 \ud558\ub8e8 \ub8e8\ud2f4(\uc54c\ub78c\u2192\uc6b4\ub3d9\u2192\uc774\ub3d9 \uc911 \uccad\ucde8 \ub4f1)\uc5d0 \uc9c1\uc811 \uacb0\ud569\ub418\ub294 \ubc29\uc2dd\uc73c\ub85c, \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc774 \uc0dd\ud65c\uc758 \uae30\ub2a5\uc73c\ub85c \uc804\ud658\ub418\ub294 \uc9c0\uc810\uc744 \uacf5\ub7b5\ud588\ub2e4. \uc774\ud574\uad00\uacc4\uc790\ub85c\ub294 \uc6d0\uc791 IP \ubcf4\uc720\uc0ac(\ub124\uc774\ubc84\uc6f9\ud230), \ud611\uc5c5 \uc571(\ub7f0\ub370\uc774), \ud50c\ub7ab\ud3fc \uc81c\uacf5\uc790(\ub124\uc774\ubc84 \uc9c0\ub3c4 \ub4f1), \uae30\uc220 \uc81c\uacf5\uc0ac(\uc560\ub4dc\ud14c\ud06c \uc5c5\uccb4)\uc640 \ud32c \ucee4\ubba4\ub2c8\ud2f0\uac00 \uc788\ub2e4.<\/p>\n<h2>\uc8fc\uc694 \uc0ac\uac74<\/h2>\n<p>\uccab \ub2e8\uacc4\ub294 \ud32c\uc758 \uc811\uadfc\uc131\uc744 \ub192\uc774\uae30 \uc704\ud55c \uae30\ub2a5 \uc5f0\ub3d9\uc774\uc5c8\ub2e4. \uc54c\ub78c \uc571\uc744 \ud1b5\ud55c \uc544\uce68 \uae68\uc6b0\uae30, \ub7ec\ub2dd \uc571\uc758 \ucc4c\ub9b0\uc9c0 \uc5f0\uacc4, \uc774\ub3d9 \uc911 \uc7ac\uc0dd\ub418\ub294 \ud14c\ub9c8\uc74c\uc545 \uc81c\uacf5 \ub4f1\uc73c\ub85c \ud32c\uc774 \uc77c\uc0c1\uc5d0\uc11c \uce90\ub9ad\ud130\uc640 \uc0c1\ud638\uc791\uc6a9\ud560 \uc720\uc778\uc744 \ub9cc\ub4e4\uc5c8\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \uc571 \uac04 \uacc4\uc815 \uc5f0\ub3d9\uacfc \ubcf4\uc0c1 \uc2dc\uc2a4\ud15c(\ub514\uc9c0\ud138 \ubc30\uc9c0\u00b7\uba85\ud328 \uc0dd\uc131 \ub4f1)\uc774 \ud575\uc2ec \uc2e4\ud589 \uc218\ub2e8\uc73c\ub85c \ud65c\uc6a9\ub410\ub2e4.<\/p>\n<p>\ub450 \ubc88\uc9f8\ub294 \uc704\uce58\uae30\ubc18 \ubc1c\uacac \uc694\uc18c\ub2e4. \ub124\uc774\ubc84 \uc9c0\ub3c4\uc5d0 \uc228\uaca8\uc9c4 \uc774\uc2a4\ud130\uc5d0\uadf8\ub294 \ud32c\ub4e4\uc774 \uc9c1\uc811 \uc88c\ud45c\ub97c \ucc3e\uc544 \uc774\ub3d9\ud558\uac70\ub098 \uc628\ub77c\uc778\uc0c1\uc5d0\uc11c \uc88c\ud45c\ub97c \uacf5\uc720\ud558\uac8c \ub9cc\ub4e4\uc5c8\ub2e4. \uc774\ub7ec\ud55c &#8216;\ud0d0\uc0c9\ud615 UX&#8217;\ub294 \ub2e8\uc21c\ud55c \uc815\ubcf4 \ub178\ucd9c\uc774 \uc544\ub2cc \uc774\uc6a9\uc790\uc758 \ub2a5\ub3d9\uc801 \ud589\ub3d9\uc744 \ucd09\uc9c4\ud558\uba70, \uc790\uc5f0\uc2a4\ub7fd\uac8c \ucee4\ubba4\ub2c8\ud2f0 \ud655\uc0b0\uc744 \uc720\ub3c4\ud588\ub2e4.<\/p>\n<p>\uc138 \ubc88\uc9f8\ub294 \uc11c\uc0ac\uc801 \uc804\ud658\uc774\ub2e4. \ucea0\ud398\uc778\uc740 \ub2ec\ub9ac\uae30 \ubbf8\uc158\uc744 &#8216;\ud654\uc0b0\ud30c\uc758 \uc218\ub828&#8217;\uc73c\ub85c \ubb18\uc0ac\ud558\ub294 \ub4f1 \uc77c\uc0c1 \ud65c\ub3d9\uc744 \uc791\ud488 \uc11c\uc0ac\uc5d0 \ub9de\ucdb0 \uc7ac\ud574\uc11d\ud588\ub2e4. \ud32c\ub4e4\uc740 \ub2e8\uc21c \ubcf4\uc0c1\uc744 \ub118\uc5b4\uc11c &#8216;\uc791\ud488 \uc18d \uc8fc\uccb4&#8217;\uac00 \ub418\ub294 \uacbd\ud5d8\uc744 \uc5bb\uc5c8\uace0, \uc774\ub294 \uc7ac\ucc38\uc5ec\uc728\uacfc \uacf5\uc720 \ub3d9\uae30\ub97c \ub192\uc774\ub294 \uacb0\uacfc\ub85c \uc774\uc5b4\uc84c\ub2e4.<\/p>\n<h2>\ubd84\uc11d \ubc0f \uc758\ubbf8<\/h2>\n<p>\uc774 \ucea0\ud398\uc778\uc740 \uccb4\ud5d8\ub9c8\ucf00\ud305\uc758 \ud55c\uacc4\ub97c \uae30\ub2a5\ud654 \uc804\ub7b5\uc73c\ub85c \ud574\uacb0\ud55c \uc0ac\ub840\ub85c \ubcfc \uc218 \uc788\ub2e4. \uc0ac\uc6a9\uc790\uac00 \uc790\ubc1c\uc801\uc73c\ub85c \uc2dc\uac04\uc744 \ud22c\uc790\ud558\ub3c4\ub85d \ub9cc\ub4dc\ub294 \ub300\uc2e0, \uae30\uc874 \uc77c\uc0c1\uc758 \uc77c\ubd80\ub85c \ud3b8\uc785\uc2dc\ucf1c \ucc38\uc5ec \ube44\uc6a9\uc744 \ub0ae\ucdc4\ub2e4. \uacb0\uacfc\uc801\uc73c\ub85c \ud32c\uc758 \ud589\ub3d9 \ub370\uc774\ud130\ub294 \ube0c\ub79c\ub4dc\uac00 \ud5a5\ud6c4 \uac1c\uc778\ud654\ub41c \uacbd\ud5d8\uc744 \uc124\uacc4\ud560 \uc218 \uc788\ub294 \uae30\ucd08 \uc790\uc0b0\uc774 \ub41c\ub2e4.<\/p>\n<p>\uc560\ub4dc\ud14c\ud06c\ub294 \uc5ec\uae30\uc11c \ub2e8\uc21c\ud55c \uad11\uace0 \ubc30\ub2ec \ub3c4\uad6c\ub97c \ub118\uc5b4 &#8216;\uacbd\ud5d8 \uc124\uacc4\uc758 \ud50c\ub7ab\ud3fc&#8217; \uc5ed\ud560\uc744 \ud588\ub2e4. \uc704\uce58 \uae30\ubc18 \ud2b8\ub9ac\uac70, \uc9c0\ub3c4 \uc5f0\ub3d9 \uc774\uc2a4\ud130\uc5d0\uadf8, \uc571 \uac04 \uc778\uc99d\u00b7\ubcf4\uc0c1 \uccb4\uacc4\ub294 \ubaa8\ub450 \uc560\ub4dc\ud14c\ud06c\uac00 \uc81c\uacf5\ud558\ub294 \uae30\uc220\uc801 \uae30\ubc18 \uc704\uc5d0\uc11c \uc791\ub3d9\ud55c\ub2e4. \ub530\ub77c\uc11c \uad11\uace0 \uae30\uc220\uc758 \ubc1c\uc804\uc740 \ud5a5\ud6c4 IP \ube0c\ub79c\ub529\uc774 \ubcf4\ub2e4 \uc815\uad50\ud55c &#8216;\uc0dd\ud65c \ubc00\ucc29\ud615 \uacbd\ud5d8&#8217;\uc73c\ub85c \uc9c4\ud654\ud558\ub294 \ub370 \uacb0\uc815\uc801\uc774\ub2e4.<\/p>\n<p>\uacbd\uc81c\uc801 \uad00\uc810\uc5d0\uc11c\ub294 \ud32c\ub364\uc758 \ucc38\uc5ec\uac00 \uc9c1\uc811\uc801 \uc0c1\uac70\ub798(\uad7f\uc988\u00b7\uc720\ub8cc \ucf58\ud150\uce20)\ubfd0 \uc544\ub2c8\ub77c \uc7a5\uae30\uc801 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4\ub85c \uc5f0\uacb0\ub420 \uac00\ub2a5\uc131\uc774 \ud06c\ub2e4. \ub2e4\ub9cc \uac1c\uc778\uc815\ubcf4\u00b7\uc704\uce58 \ub370\uc774\ud130 \ud65c\uc6a9\uacfc \uad00\ub828\ud55c \uaddc\uc81c\u00b7\uc724\ub9ac \ubb38\uc81c\ub294 \uacc4\uc18d\ud574\uc11c \uad00\ub9ac \ub300\uc0c1\uc774\uba70, \uae30\uc220\uc801\u00b7\ubc95\uc801 \ub300\ube44\uac00 \uc5c6\ub294 \ucea0\ud398\uc778\uc740 \uc5ed\ud6a8\uacfc\ub97c \ub0b3\uc744 \uc218 \uc788\ub2e4.<\/p>\n<h2>\ube44\uad50 \ubc0f \ub370\uc774\ud130<\/h2>\n<figure>\n<table>\n<thead>\n<tr>\n<th>\uc0ac\ub840<\/th>\n<th>\ud575\uc2ec \uc804\ub7b5<\/th>\n<th>\ud2b9\uc9d5<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\ud654\uc0b0\uadc0\ud658(\ub124\uc774\ubc84\uc6f9\ud230)<\/td>\n<td>\uae30\ub2a5 \uacb0\ud569\ud615 \uccb4\ud5d8\ub9c8\ucf00\ud305<\/td>\n<td>\uc571 \uc5f0\ub3d9\u00b7\uc9c0\ub3c4 \uc774\uc2a4\ud130\uc5d0\uadf8\u00b7\uc11c\uc0ac\uc801 \uc7ac\ud574\uc11d<\/td>\n<\/tr>\n<tr>\n<td>(G)I-DLE \uc568\ubc94(\uc62c\ub9bc\ud50c\ub798\ub2db)<\/td>\n<td>Phygital \ud1b5\ud569 \uacbd\ud5d8<\/td>\n<td>\uac00\uc0c1\u00b7\ud604\uc2e4 \uc735\ud569 \ud504\ub85c\ubaa8\uc158, AR\/\ube0c\ub79c\ub514\ub4dc \uacbd\ud5d8<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>\uc704 \ube44\uad50\ub294 \uc804\ub7b5\uc801 \ud3ec\uc778\ud2b8\ub97c \uc815\ub9ac\ud55c \uac83\uc73c\ub85c, \ub450 \uc0ac\ub840 \ubaa8\ub450 \ud32c\uc758 \ubab0\uc785\uc744 \uc911\uc2ec\uc73c\ub85c \uae30\uc220\uc744 \uc124\uacc4\ud588\ub2e4\ub294 \uacf5\ud1b5\uc810\uc774 \uc788\ub2e4. \ucc28\uc774\ub294 \ud654\uc0b0\uadc0\ud658\uc774 \ud32c\uc758 \uc77c\uc0c1 \uae30\ub2a5\ud654\ub97c \ud1b5\ud574 \ubc18\ubcf5\uc801 \ucc38\uc5ec\ub97c \uc720\ub3c4\ud55c \uc810, \ubc18\uba74 \uc62c\ub9bc\ud50c\ub798\ub2db \uc0ac\ub840\ub294 \uacf5\uc5f0\u00b7\ubb3c\ub9ac\uc801 \ud504\ub85c\ubaa8\uc158\uacfc\uc758 \uacb0\ud569\uc774 \uac15\uc810\uc774\uc5c8\ub2e4\ub294 \uc810\uc774\ub2e4.<\/p>\n<h2>\ubc18\uc751 \ubc0f \uc778\uc6a9<\/h2>\n<p>\uacf5\uc2dd \ubc1c\ud45c\uc640 \uc5c5\uacc4\u00b7\ud32c \ubc18\uc751\uc740 \uc544\ub798\uc640 \uac19\uc774 \uc694\uc57d\ub41c\ub2e4.<\/p>\n<blockquote>\n<p>&#8220;\ud32c\ub4e4\uc774 \uc77c\uc0c1\uc5d0\uc11c \uc790\uc5f0\uc2a4\ub7fd\uac8c \uc791\ud488\uacfc \uc5f0\uacb0\ub418\ub3c4\ub85d \uc124\uacc4\ud55c \uac83\uc774 \ubaa9\ud45c\uc600\ub2e4.&#8221;<\/p>\n<p><cite>\ub124\uc774\ubc84\uc6f9\ud230 \uad00\uacc4\uc790(\uacf5\uc2dd \ubc1c\ud45c)<\/cite><\/p><\/blockquote>\n<p>\ub124\uc774\ubc84\uc6f9\ud230 \uce21\uc740 \ucea0\ud398\uc778\uc758 \uc124\uacc4 \uc758\ub3c4\ub97c \uae30\ub2a5\u00b7\uc11c\uc0ac\uc801 \uacb0\ud569\uc73c\ub85c \uc124\uba85\ud588\uace0, \ud5a5\ud6c4 IP \ud65c\uc6a9\uc758 \ud655\uc7a5 \uac00\ub2a5\uc131\uc744 \uc5fc\ub450\uc5d0 \ub450\uc5c8\ub2e4.<\/p>\n<blockquote>\n<p>&#8220;\uc560\ub4dc\ud14c\ud06c\ub294 \ub2e8\uc21c \uad11\uace0 \ud6a8\uc728\uc744 \ub118\uc5b4 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uc124\uacc4\ud558\ub294 \ub3c4\uad6c\ub85c \uc7ac\uc815\uc758\ub418\uace0 \uc788\ub2e4.&#8221;<\/p>\n<p><cite>\uad11\uace0\uae30\uc220 \uc5c5\uacc4 \uc804\ubb38\uac00(\uc5c5\uacc4 \uc778\ud130\ubdf0)<\/cite><\/p><\/blockquote>\n<p>\uc5c5\uacc4 \uc804\ubb38\uac00\ub294 \uc560\ub4dc\ud14c\ud06c\uc758 \uc9c4\ud654\uac00 \ube0c\ub79c\ub4dc\uc640 \uc18c\ube44\uc790 \uac04 &#8216;\uac70\ub9ac&#8217;\ub97c \uc904\uc774\ub294 \ud575\uc2ec \ub3d9\ub825\uc774\ub77c\uace0 \ud3c9\uac00\ud588\ub2e4. \uae30\uc220\uc801 \uc815\ud655\ub3c4\uc640 \uac1c\uc778\uc815\ubcf4 \ubcf4\ud638\uc758 \uade0\ud615\uc774 \uad00\uac74\uc774\ub77c\ub294 \uc9c0\uc801\ub3c4 \ubcd1\ud589\ub418\uc5c8\ub2e4.<\/p>\n<blockquote>\n<p>&#8220;\ud32c\ub4e4\uc774 \uc88c\ud45c\ub97c \uacf5\uc720\ud558\uace0 \uc2e4\uc81c\ub85c \ubc29\ubb38\ud558\ub294 \uac83\uc774 \uac00\uc7a5 \uc778\uc0c1\uc801\uc774\uc5c8\ub2e4.&#8221;<\/p>\n<p><cite>\ud32c \ucee4\ubba4\ub2c8\ud2f0 \uc774\uc6a9\uc790(\uc628\ub77c\uc778 \ubc18\uc751)<\/cite><\/p><\/blockquote>\n<p>\ud32c \uc0ac\uc774\uc5d0\uc11c\ub294 \ubc1c\uacac\uc758 \uc990\uac70\uc6c0\uacfc \uc18c\uc18d\uac10\uc774 \uac15\ud654\ub418\uc5c8\ub2e4\ub294 \ubc18\uc751\uc774 \uc6b0\uc138\ud588\ub2e4. \ub2e4\ub9cc \uc77c\ubd80\ub294 \uacfc\ub3c4\ud55c \uc0c1\uc5c5\ud654 \uc6b0\ub824\ub97c \ud45c\ud558\uae30\ub3c4 \ud588\ub2e4.<\/p>\n<aside>\n<details>\n<summary>\uc6a9\uc5b4\/\ubc29\ubc95\ub860<\/summary>\n<p>\uc774\uba38\uc2dc\ube0c \ube0c\ub79c\ub529\uc740 \uc18c\ube44\uc790\uac00 \ube0c\ub79c\ub4dc \uc138\uacc4\uc5d0 \ubab0\uc785\ud558\ub3c4\ub85d \uacbd\ud5d8\uc744 \uc124\uacc4\ud558\ub294 \uc804\ub7b5\uc744 \ub73b\ud55c\ub2e4. \uc560\ub4dc\ud14c\ud06c(Ad-tech)\ub294 \uad11\uace0 \uae30\uc220 \uc804\ubc18\uc744 \uc77c\uceeb\ub294 \uc6a9\uc5b4\ub85c, \ub370\uc774\ud130 \uae30\ubc18 \ud0c0\uae30\ud305\u00b7\uc704\uce58\uae30\ubc18 \uc11c\ube44\uc2a4\u00b7API \uc5f0\ub3d9 \ub4f1\uc744 \ud3ec\ud568\ud55c\ub2e4. Phygital\uc740 Physical(\ud604\uc2e4)\uacfc Digital(\ub514\uc9c0\ud138)\uc758 \uacb0\ud569\uc744 \uc758\ubbf8\ud558\uba70, AR\u00b7\uc624\ud504\ub77c\uc778 \uc774\ubca4\ud2b8\u00b7\ub514\uc9c0\ud138 \ucf58\ud150\uce20 \uc5f0\uacc4\ub97c \uc885\ud569\ud574 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \uac15\ud654\ud55c\ub2e4. \uc704\uce58\uae30\ubc18 \uc774\uc2a4\ud130\uc5d0\uadf8\ub294 \uc9c0\ub3c4 API\uc640 \uc88c\ud45c \ub370\uc774\ud130\ub97c \ud65c\uc6a9\ud574 \uc0ac\uc6a9\uc790\uac00 \uc9c1\uc811 \ucc3e\uc544\uc57c\ub9cc \ubc1c\uacac \uac00\ub2a5\ud55c \ucf58\ud150\uce20\ub97c \ub9d0\ud55c\ub2e4.<\/p>\n<\/details>\n<\/aside>\n<h2>\ubd88\ud655\uc2e4\ud55c \ubd80\ubd84<\/h2>\n<ul>\n<li>\ucea0\ud398\uc778\uc758 \uad6c\uccb4\uc801 \uc131\uacfc(\ub9e4\ucd9c\u00b7\uc7ac\ubc29\ubb38\uc728\u00b7\uc571 \uc124\uce58 \uc218\uce58 \ub4f1)\ub294 \uacf5\uac1c\ub41c \ud1b5\uacc4\uac00 \uc81c\ud55c\uc801\uc774\uba70, \uc815\ub7c9\uc801 \ud6a8\uacfc\ub294 \ucd94\uac00 \ud655\uc778\uc774 \ud544\uc694\ud558\ub2e4.<\/li>\n<li>\uc704\uce58\u00b7\ud589\ub3d9 \ub370\uc774\ud130\uc758 \uc218\uc9d1 \ubc94\uc704\uc640 \ubcf4\uc720 \uae30\uac04, \uc775\uba85\ud654(\ub610\ub294 \uc2dd\ubcc4\ud654) \ubc29\uc2dd\uc5d0 \ub300\ud55c \uc138\ubd80 \uc815\ucc45\uc740 \uacf5\uac1c\ub41c \uc790\ub8cc\ub85c\ub294 \ud655\uc778\ub418\uc9c0 \uc54a\uc558\ub2e4.<\/li>\n<li>\uc7a5\uae30\uc801 \ube0c\ub79c\ub4dc \ucda9\uc131\ub3c4 \uc804\ud658\uc728\uacfc \uc2e4\uc81c \uc0c1\uc5c5\uc801 \uc218\uc775\uc73c\ub85c\uc758 \uc5f0\uacb0\uc131\uc740 \uc5c5\uacc4 \uc804\uccb4\uc758 \uad00\ucc30\uc774 \ub354 \ud544\uc694\ud558\ub2e4.<\/li>\n<\/ul>\n<h2>\ucd1d\ud3c9<\/h2>\n<p>\uc6f9\ud230 &#8216;\ud654\uc0b0\uadc0\ud658&#8217; \ucea0\ud398\uc778\uc740 \uc560\ub4dc\ud14c\ud06c\uc640 \uc774\uba38\uc2dc\ube0c \ube0c\ub79c\ub529\uc744 \uacb0\ud569\ud574 \ud32c\uc758 \uc77c\uc0c1\uc744 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc73c\ub85c \ubc14\uafb8\ub824\ub294 \uc2dc\ub3c4\ub85c \ud3c9\uac00\ud560 \uc218 \uc788\ub2e4. \uae30\ub2a5\uc73c\ub85c\uc11c\uc758 \uccb4\ud5d8\uc740 \ucc38\uc5ec \uc7a5\ubcbd\uc744 \ub0ae\ucd94\uace0 \ubc18\ubcf5\uc131\uc744 \ud655\ubcf4\ud558\ub294 \ub370 \uc720\ub9ac\ud558\uba70, \ud32c\ub364 \uae30\ubc18 IP\uc758 \ud655\uc0b0\uc5d0 \ud6a8\uacfc\uc801\uc774\ub2e4.<\/p>\n<p>\ub2e4\ub9cc \uae30\uc220\uc801 \uae30\ubc18\uc774 \ud655\ub300\ub420\uc218\ub85d \uac1c\uc778\uc815\ubcf4\u00b7\uc704\uce58 \ub370\uc774\ud130 \ud65c\uc6a9\uc5d0 \ub300\ud55c \uc724\ub9ac\uc801\u00b7\ubc95\uc801 \uac80\ud1a0\ub294 \ud544\uc218\ub2e4. \uc55e\uc73c\ub85c \uc720\uc0ac \uc0ac\ub840\uac00 \ub298\uc5b4\ub0a0 \uacbd\uc6b0, \ud22c\uba85\ud55c \ub370\uc774\ud130 \uc815\ucc45\uacfc \uc0ac\uc6a9\uc790 \uc120\ud0dd\uad8c \ubcf4\uc7a5\uc774 \ucea0\ud398\uc778\uc758 \uc9c0\uc18d\uac00\ub2a5\uc131\uc744 \uc88c\uc6b0\ud560 \uac83\uc774\ub2e4.<\/p>\n<h2>\ucd9c\ucc98<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.kmjournal.net\/news\/articleView.html?idxno=11106\" target=\"_blank\" rel=\"noopener\">KM\uc800\ub110(\uc5b8\ub860)<\/a><\/li>\n<li><a href=\"https:\/\/webtoon.naver.com\" target=\"_blank\" rel=\"noopener\">\ub124\uc774\ubc84\uc6f9\ud230(\uacf5\uc2dd \ud50c\ub7ab\ud3fc)<\/a><\/li>\n<\/ul>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>\ud575\uc2ec \uc694\uc57d \uc6f9\ud230 &#8216;\ud654\uc0b0\uadc0\ud658&#8217;\uc758 \ucd5c\uadfc \ud504\ub85c\ubaa8\uc158\uc740 \uc2e4\uac10\ud615 \ucf58\ud150\uce20\uc640 \uc560\ub4dc\ud14c\ud06c\ub97c \uacb0\ud569\ud574 \ud32c\ub4e4\uc774 \uc791\ud488 \uc138\uacc4\uad00\uc744 \uc77c\uc0c1\uc73c\ub85c \ud655\uc7a5\ud558\ub3c4\ub85d \uc124\uacc4\ub41c \uc0ac\ub840\ub2e4. \ub7ec\ub2dd\uc571 &#8216;\ub7f0\ub370\uc774&#8217;\uc640\uc758 \ud611\uc5c5, \ub124\uc774\ubc84 \uc9c0\ub3c4 \uae30\ubc18 \uc774\uc2a4\ud130\uc5d0\uadf8 \ub4f1\uc73c\ub85c \ud32c\ub4e4\uc774 \ud558\ub8e8 \uc77c\uacfc \uc18d\uc5d0\uc11c \uce90\ub9ad\ud130\uc640 \uc0c1\ud638\uc791\uc6a9\ud558\ub3c4\ub85d \uc720\ub3c4\ud588\ub2e4. \uc774 \ucea0\ud398\uc778\uc740 \ub2e8\ubc1c\uc131 \uc774\ubca4\ud2b8\ub97c \ub118\uc5b4 \ud32c\uc758 \ud589\ub3d9\uc744 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc73c\ub85c \uc804\ud658\uc2dc\ud0a4\ub294 &#8216;\ub77c\uc774\ud504\uc2a4\ud0c0\uc77c \ube0c\ub79c\ub529&#8217; \uc804\ub7b5\uc744 \ubcf4\uc5ec\uc900\ub2e4. \ud575\uc2ec \uc0ac\uc2e4 \ud504\ub85c\ubaa8\uc158 \ub300\uc0c1\uc740 \ub124\uc774\ubc84\uc6f9\ud230\uc758 \uc778\uae30\uc791 &#8216;\ud654\uc0b0\uadc0\ud658&#8217; IP\ub85c, \ud32c\ub364\uc744 &#8230; <a title=\"[\uc774\uba38\uc2dc\ube0c \ube0c\ub79c\ub529] \uccb4\ud5d8\ub9c8\ucf00\ud305\uacfc \uc560\ub4dc\ud14c\ud06c\uc758 \ub9cc\ub0a8, &#8216;\ud654\uc0b0\uadc0\ud658&#8217; \ube0c\ub79c\ub4dc \ucea0\ud398\uc778 &#8211; kmjournal.net\" class=\"read-more\" href=\"https:\/\/readtrends.com\/ko\/immersive-branding-hwasan-gwihwan\/\" aria-label=\"[\uc774\uba38\uc2dc\ube0c \ube0c\ub79c\ub529] \uccb4\ud5d8\ub9c8\ucf00\ud305\uacfc \uc560\ub4dc\ud14c\ud06c\uc758 \ub9cc\ub0a8, &#8216;\ud654\uc0b0\uadc0\ud658&#8217; \ube0c\ub79c\ub4dc \ucea0\ud398\uc778 &#8211; kmjournal.net\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694\">\ub354 \uc77d\uae30<\/a><\/p>\n","protected":false},"author":1,"featured_media":11735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"\uccb4\ud5d8\uacfc \uc560\ub4dc\ud14c\ud06c\uc758 \uacb0\ud569, '\ud654\uc0b0\uadc0\ud658' \ucea0\ud398\uc778 \ubd84\uc11d - KM\uc800\ub110","rank_math_description":"\ub124\uc774\ubc84\uc6f9\ud230 '\ud654\uc0b0\uadc0\ud658' \ucea0\ud398\uc778\uc740 \ub7ec\ub2dd\uc571 \ud611\uc5c5\u00b7\uc9c0\ub3c4 \uc774\uc2a4\ud130\uc5d0\uadf8 \ub4f1\uc73c\ub85c \ud32c\uc758 \uc77c\uc0c1\uc744 \ube0c\ub79c\ub4dc \uacbd\ud5d8\uc73c\ub85c \uc804\ud658\ud588\ub2e4. \uae30\uc220\uacfc \uc11c\uc0ac \uacb0\ud569\uc758 \uc804\ub7b5\uacfc \ud5a5\ud6c4 \uacfc\uc81c\ub97c \ubd84\uc11d\ud55c\ub2e4.","rank_math_focus_keyword":"\uc774\uba38\uc2dc\ube0c \ube0c\ub79c\ub529,\uccb4\ud5d8\ub9c8\ucf00\ud305,\uc560\ub4dc\ud14c\ud06c,\ud654\uc0b0\uadc0\ud658,\ub124\uc774\ubc84\uc6f9\ud230","footnotes":""},"categories":[2],"tags":[],"class_list":["post-11736","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-stories"],"_links":{"self":[{"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/posts\/11736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/comments?post=11736"}],"version-history":[{"count":0,"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/posts\/11736\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/media\/11735"}],"wp:attachment":[{"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/media?parent=11736"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/categories?post=11736"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/tags?post=11736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}