{"id":4417,"date":"2025-12-11T13:09:31","date_gmt":"2025-12-11T04:09:31","guid":{"rendered":"https:\/\/readtrends.com\/ko\/aws-sony-engagement-ai\/"},"modified":"2025-12-11T13:09:31","modified_gmt":"2025-12-11T04:09:31","slug":"aws-sony-engagement-ai","status":"publish","type":"post","link":"https:\/\/readtrends.com\/ko\/aws-sony-engagement-ai\/","title":{"rendered":"AWS, \uc18c\ub2c8 \uc5d4\ud130\ud504\ub77c\uc774\uc988 AI \ubc0f \ucc38\uc5ec \ud50c\ub7ab\ud3fc \uc9c0\uc6d0 &#8211; \ubcf4\ub4dc\ub098\ub77c"},"content":{"rendered":"<article>\n<h2>\ud575\uc2ec \uc694\uc57d<\/h2>\n<p>\uc544\ub9c8\uc874 \uc6f9\uc11c\ube44\uc2a4(AWS)\ub294 AWS re:Invent 2025\uc5d0\uc11c \uc18c\ub2c8 \uadf8\ub8f9(Sony Group Corporation)\uacfc\uc758 \ud611\ub825\uc744 \ubc1c\ud45c\ud558\uace0, \uc18c\ub2c8\uc758 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \ud50c\ub7ab\ud3fc\uc778 &#8216;Sony Engagement Platform&#8217;\uc744 AWS \uc778\ud504\ub77c\uc640 AI \uc11c\ube44\uc2a4\uc5d0 \ud1b5\ud569\ud55c\ub2e4\uace0 \ubc1d\ud614\ub2e4. \ubc1c\ud45c \ub0b4\uc6a9\uc5d0\ub294 Amazon Bedrock AgentCore\uc640 Amazon Nova Forge, Amazon SageMaker\ub97c \ud65c\uc6a9\ud55c \uc5d0\uc774\uc804\ud2b8\ud615(Agentic) AI \ub3c4\uc785 \uacc4\ud68d\uc774 \ud3ec\ud568\ub410\ub2e4. \uc18c\ub2c8\ub294 \ub300\uaddc\ubaa8 \ub370\uc774\ud130 \uc800\uc7a5\uc18c\uc640 \ud50c\ub7ab\ud3fc \uae30\ub2a5\uc744 AWS\uc5d0\uc11c \uc6b4\uc601\ud574 AI \uae30\ubc18 \uace0\uac1d \uacbd\ud5d8\uacfc \ub0b4\ubd80 \uc6b4\uc601 \uc790\ub3d9\ud654\ub97c \uac00\uc18d\ud654\ud560 \uacc4\ud68d\uc774\ub2e4. \uc591\uc0ac\ub294 \ud5a5\ud6c4 \uae30\uc5c5\uc6a9 AI \uc11c\ube44\uc2a4 \ud655\uc7a5\uacfc \uc2e4\uc0ac\uc6a9 \uc0ac\ub840 \uac80\uc99d\uc744 \uacf5\ub3d9 \ucd94\uc9c4\ud558\uae30\ub85c \ud588\ub2e4.<\/p>\n<h2>\ud575\uc2ec \uc0ac\uc2e4<\/h2>\n<ul>\n<li>AWS\ub294 AWS re:Invent 2025 \ud589\uc0ac\uc5d0\uc11c \uc18c\ub2c8\uc758 &#8216;Sony Engagement Platform&#8217;\uc744 \uc790\uc0ac AI\u00b7\ud074\ub77c\uc6b0\ub4dc \uc11c\ube44\uc2a4\ub85c \uc9c0\uc6d0\ud55c\ub2e4\uace0 \uacf5\uc2dd \ubc1c\ud45c\ud588\ub2e4.<\/li>\n<li>\uc18c\ub2c8 \uce21\uc758 \ub370\uc774\ud130 \ub808\uc774\ud06c(\u2018Sony Data Ocean\u2019)\ub294 \ubc1c\ud45c \uc790\ub8cc\uc0c1 \uc57d 500 \ub2e8\uc704\uc758 \uc800\uc7a5 \uaddc\ubaa8\uc640 \ub0b4\ubd80 \uc9c0\ud45c\ub85c 760 \ub2e8\uc704\uc758 \ub370\uc774\ud130 \ud56d\ubaa9\uc744 \ubcf4\uc720\ud55c \uac83\uc73c\ub85c \uc18c\uac1c\ub410\ub2e4.<\/li>\n<li>Amazon Bedrock AgentCore\ub97c \ud1b5\ud574 \uc5d0\uc774\uc804\ud2b8\ud615 AI\ub97c \uad6c\ud604\ud558\uba70, \uc774\ub97c \ud1b5\ud574 15\ucd08 \ub0b4 \uc751\ub2f5\u00b7\ucc98\ub9ac \uc131\ub2a5\uc744 \ubaa9\ud45c\ub85c \ucd5c\ub300 300\uac1c \uc774\uc0c1\uc758 \uc791\uc5c5\uc744 \uc790\ub3d9\ud654\ud558\ub294 \uc0ac\ub840\ub97c \uc81c\uc2dc\ud588\ub2e4.<\/li>\n<li>Amazon Nova Forge\ub97c \uc0ac\uc6a9\ud574 \uc18c\ub2c8 \uc804\uc6a9 \ubaa8\ub378\uc744 \uc0dd\uc131\u00b7\ubc30\ud3ec\ud558\uace0, \ucd08\uae30 \ubaa9\ud45c\ub85c 100\uac1c \uc774\uc0c1\uc758 \ub9de\ucda4\ud615 AI \uc5d0\uc774\uc804\ud2b8\ub97c \uc6b4\uc601\ud55c\ub2e4\ub294 \uacc4\ud68d\uc744 \ubc1d\ud614\ub2e4.<\/li>\n<li>AWS\uc640 \uc18c\ub2c8\ub294 Amazon SageMaker \ub4f1 \uae30\uc874 AWS \ud234\uacfc \ud1b5\ud569\ud574 \uc5d4\ud130\ud504\ub77c\uc774\uc988 AI \uc6cc\ud06c\ub85c\ub4dc\ub97c \uad00\ub9ac\u00b7\ubaa8\ub2c8\ud130\ub9c1\ud560 \uc608\uc815\uc774\ub77c\uace0 \uc124\uba85\ud588\ub2e4.<\/li>\n<li>\uc18c\ub2c8\ub294 \uac8c\uc784\u00b7\ubbf8\ub514\uc5b4\u00b7\uc81c\ud488 \uc11c\ube44\uc2a4 \ub4f1 \uacc4\uc5f4\uc0ac(\uc608: Sony Interactive Entertainment)\ub97c \ud3ec\ud568\ud55c \ub0b4\ubd80 \uc870\uc9c1\uacfc\uc758 \uc5f0\uacc4\ub97c \ud1b5\ud574 \ud50c\ub7ab\ud3fc \uc801\uc6a9 \ubc94\uc704\ub97c \ud655\ub300\ud560 \uacc4\ud68d\uc774\ub2e4.<\/li>\n<li>\uc18c\ub2c8 \ucd5c\uace0 \ub370\uc774\ud130 \ucc45\uc784\uc790(CDO) \uce20\uc694\uc2dc \ucf54\ub370\ub77c(Tsuyoshi Kodera)\uc640 AWS \ub300\ud45c \ub9e4\ud2b8 \uac00\uba3c(Matt Garman)\uc774 \ud589\uc0ac\uc5d0\uc11c \uc774\ubc88 \ud611\ub825\uc758 \uc804\ub7b5\uc801 \uc758\ubbf8\uc640 \ud5a5\ud6c4 \uacc4\ud68d\uc744 \uc124\uba85\ud588\ub2e4.<\/li>\n<\/ul>\n<h2>\uc0ac\uac74 \ubc30\uacbd<\/h2>\n<p>\ud074\ub77c\uc6b0\ub4dc \uc11c\ube44\uc2a4 \uc0ac\uc5c5\uc790\uc640 \ub300\ud615 \ucf58\ud150\uce20\u00b7\ud558\ub4dc\uc6e8\uc5b4 \uae30\uc5c5 \uac04\uc758 \uc804\ub7b5\uc801 \uc81c\ud734\ub294 \uc9c0\ub09c \uba87 \ub144\uac04 \uac00\uc18d\ud654\ub410\ub2e4. \ub300\ub7c9\uc758 \uc774\uc6a9\uc790 \ub370\uc774\ud130\uc640 \ucf58\ud150\uce20\ub97c \ubcf4\uc720\ud55c \uae30\uc5c5\uc740 \uc790\uccb4 AI \uc5ed\ub7c9\uc744 \uac15\ud654\ud558\uae30 \uc704\ud574 \ud074\ub77c\uc6b0\ub4dc \uacf5\uae09\uc790\uc758 \ucef4\ud4e8\ud305\u00b7\uad00\ub9ac \ub3c4\uad6c\ub97c \ud65c\uc6a9\ud558\ub294 \uacbd\uc6b0\uac00 \ub298\uace0 \uc788\ub2e4. \uc18c\ub2c8\ub294 \uac8c\uc784, \uc74c\uc545, \uc601\ud654 \ub4f1 \uc5ec\ub7ec \uc0ac\uc5c5\ubd80\uc5d0 \uac78\uce5c \ub370\uc774\ud130\ub97c \ubb36\uc5b4 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uc218\uc900\uc758 \ud50c\ub7ab\ud3fc\uc73c\ub85c \ud1b5\ud569\ud558\ub824\ub294 \uc804\ub7b5\uc744 \uc218\ub144\uac04 \ucd94\uc9c4\ud574\uc654\ub2e4.<\/p>\n<p>\ub3d9\uc2dc\uc5d0 AWS\ub294 \uace0\uac1d \ub9de\ucda4\ud615 AI \uc194\ub8e8\uc158\uacfc \uad00\ub9ac\ud615 \uc11c\ube44\uc2a4\ub85c \uc2dc\uc7a5 \uc6b0\uc704\ub97c \uacf5\uace0\ud788 \ud558\ub824\ub294 \ubaa9\ud45c\ub97c \uac00\uc9c0\uace0 \uc788\ub2e4. Amazon Bedrock, SageMaker \ub4f1 \uad00\ub9ac\ud615 AI \uc11c\ube44\uc2a4\ub294 \uae30\uc5c5\uc774 \ub300\uaddc\ubaa8 \ubaa8\ub378\uc744 \ub3c4\uc785\ud558\uace0 \uc6b4\uc601 \ub9ac\uc2a4\ud06c\ub97c \uc904\uc774\uba74\uc11c\ub3c4 \uc11c\ube44\uc2a4 \ud655\uc7a5\uc131\uc744 \ud655\ubcf4\ud558\ub3c4\ub85d \uc124\uacc4\ub3fc \uc788\ub2e4. \uc774\ubc88 \ud611\ub825\uc740 \uadf8\ub7f0 \uc804\ub7b5\uc758 \uc5f0\uc7a5\uc120\uc0c1\uc73c\ub85c \ud3c9\uac00\ub41c\ub2e4.<\/p>\n<h2>\uc8fc\uc694 \uc0ac\uac74<\/h2>\n<p>AWS\ub294 re:Invent 2025 \ubb34\ub300\uc5d0\uc11c \uc18c\ub2c8 \uce21\uc774 \uac1c\ubc1c\ud55c &#8216;Sony Engagement Platform&#8217;\uc744 AWS\uc758 AI\u00b7\ub370\uc774\ud130 \uc11c\ube44\uc2a4 \uc704\uc5d0\uc11c \uc6b4\uc601\ud55c\ub2e4\uace0 \uacf5\uc2dd \ubc1c\ud45c\ud588\ub2e4. \ubc1c\ud45c\uc790\ub8cc\uc5d0\ub294 \ub370\uc774\ud130 \ud1b5\ud569, \uc2e4\uc2dc\uac04 \uc751\ub2f5, \uac1c\uc778\ud654\ub41c \uace0\uac1d \uacbd\ud5d8 \uc81c\uacf5\uc744 \uc704\ud55c \uae30\uc220\uc801 \ub85c\ub4dc\ub9f5\uc774 \ud3ec\ud568\ub410\ub2e4. \uc18c\ub2c8 \uce21\uc740 \ud50c\ub7ab\ud3fc\uc744 \ud1b5\ud574 \uace0\uac1d \uc778\ud130\ub799\uc158\uc744 \ud5a5\uc0c1\uc2dc\ud0a4\uace0, \ub0b4\ubd80 \uc6b4\uc601\uc758 \uc790\ub3d9\ud654\ub97c \ucd94\uc9c4\ud560 \uac83\uc774\ub77c\uace0 \uc124\uba85\ud588\ub2e4.<\/p>\n<p>\uae30\uc220 \uce21\uba74\uc5d0\uc11c \ud575\uc2ec\uc740 \uc5d0\uc774\uc804\ud2b8\ud615 AI \ub3c4\uc785\uc774\ub2e4. AWS\ub294 Amazon Bedrock AgentCore\ub97c \ud1b5\ud574 \uc5d0\uc774\uc804\ud2b8\uac00 \ub370\uc774\ud130 \uac80\uc0c9, \uc758\uc0ac\uacb0\uc815 \uad8c\uace0, \uc791\uc5c5 \uc218\ud589\uc744 \uc790\ub3d9\uc73c\ub85c \ucc98\ub9ac\ud558\ub3c4\ub85d \uc9c0\uc6d0\ud55c\ub2e4\uace0 \ubc1d\ud614\uace0, Nova Forge\ub97c \ud1b5\ud574 \ub3c4\uba54\uc778 \ud2b9\ud654 \ubaa8\ub378\uc744 \uac1c\ubc1c\u00b7\ubc30\ud3ec\ud560 \uc218 \uc788\ub2e4\uace0 \uc124\uba85\ud588\ub2e4. \uc18c\ub2c8\ub294 \ucd08\uae30 \ud14c\uc2a4\ud2b8\uc5d0\uc11c \uc751\ub2f5\u00b7\uc791\uc5c5 \ucc98\ub9ac \uc9c0\uc5f0\uc744 \uc904\uc774\uace0 \uc6b4\uc601 \ube44\uc6a9\uc744 \ucd5c\uc801\ud654\ud558\ub294 \ud6a8\uacfc\ub97c \uae30\ub300\ud55c\ub2e4\uace0 \uc804\ud588\ub2e4.<\/p>\n<p>\ub450 \ud68c\uc0ac\ub294 \ub610\ud55c \ub370\uc774\ud130 \uac70\ubc84\ub10c\uc2a4\uc640 \ubcf4\uc548, \uaddc\uc815 \uc900\uc218 \uce21\uba74\uc758 \ud1b5\ud569 \uc808\ucc28\ub3c4 \ub9c8\ub828\ud55c\ub2e4\uace0 \ubc1d\ud614\ub2e4. \uc18c\ub2c8\uc758 \ub370\uc774\ud130 \uc800\uc7a5 \uad6c\uc870(\ub370\uc774\ud130 \ub808\uc774\ud06c)\uc640 AWS\uc758 \ubcf4\uc548\u00b7\uc811\uadfc \ud1b5\uc81c \uae30\ub2a5\uc744 \uacb0\ud569\ud574 \ub0b4\ubd80\u00b7\uc678\ubd80 \uc0ac\uc6a9\uc790\uc5d0 \ub300\ud55c \uad8c\ud55c \uad00\ub9ac\uc640 \uac10\uc0ac \ub85c\uadf8\ub97c \uac15\ud654\ud558\ub294 \ubc29\uc548\uc744 \uc81c\uc2dc\ud588\ub2e4. \uc6b4\uc601 \uc804\ud658\uc740 \ub2e8\uacc4\uc801\uc73c\ub85c \uc9c4\ud589\ub418\uba70, \uacc4\uc5f4\uc0ac\ubcc4 \uc2dc\ubc94 \ub3c4\uc785 \ud6c4 \uc804\uc0ac \ud655\uc7a5\uc774 \ubaa9\ud45c\ub2e4.<\/p>\n<h2>\ubd84\uc11d \ubc0f \uc758\ubbf8<\/h2>\n<p>\uc774\ubc88 \ud611\ub825\uc740 \ub300\uae30\uc5c5\uc758 AI \uc804\ud658\uc774 &#8216;\ubaa8\ub378 \ub3c4\uc785&#8217; \ub2e8\uacc4\ub97c \ub118\uc5b4 &#8216;\uc6b4\uc601\ud615 AI(Agentic AI)\u00b7\ud50c\ub7ab\ud3fc \ud1b5\ud569&#8217; \ub2e8\uacc4\ub85c \uc774\ub3d9\ud558\uace0 \uc788\uc74c\uc744 \ubcf4\uc5ec\uc900\ub2e4. \ub2e8\uc21c\ud55c \ucc57\ubd07 \uc218\uc900\uc744 \ub118\uc5b4\uc11c \ubcf5\ud569 \uc791\uc5c5\uc744 \uc790\uc728\uc801\uc73c\ub85c \uc218\ud589\ud558\ub294 \uc5d0\uc774\uc804\ud2b8 \ub3c4\uc785\uc740 \uc5c5\ubb34 \ud6a8\uc728\uc131\uacfc \uc0ac\uc6a9\uc790 \uacbd\ud5d8 \uac1c\uc120\uc5d0 \uc9c1\uc811\uc801\uc778 \uc601\ud5a5\uc744 \ubbf8\uce60 \uc218 \uc788\ub2e4. \ub2e4\ub9cc \uc2e4\uc11c\ube44\uc2a4 \uc804\ud658 \uacfc\uc815\uc5d0\uc11c \uc548\uc804\uc131\u00b7\ucc45\uc784\uc131 \ud655\ubcf4\uac00 \ud575\uc2ec \uacfc\uc81c\ub85c \ub0a8\ub294\ub2e4.<\/p>\n<p>AWS \uc785\uc7a5\uc5d0\uc11c\ub294 \ub300\ud615 \uace0\uac1d\uc758 \ud50c\ub7ab\ud3fc \uc804\ud658\uc744 \uc131\uacf5 \uc0ac\ub840\ub85c \ub9cc\ub4e4\uc5b4 \ud0c0 \ub300\uae30\uc5c5 \uc720\uce58\ub97c \uac00\uc18d\ud560 \uc218 \uc788\ub2e4. \uc18c\ub2c8 \uc785\uc7a5\uc5d0\uc11c\ub294 \uc790\uccb4 \ub370\uc774\ud130 \uc790\uc0b0\uc744 \ud074\ub77c\uc6b0\ub4dc\uc758 \ud655\uc7a5\uc131\u00b7\uad00\ub9ac \ub3c4\uad6c\uc640 \uacb0\ud569\ud574 \uae00\ub85c\ubc8c \uc11c\ube44\uc2a4 \uacbd\uc7c1\ub825\uc744 \ub192\uc77c \uc218 \uc788\ub2e4. \uc591\uce21 \ubaa8\ub450 \ube44\uc988\ub2c8\uc2a4 \ud655\uc7a5\uacfc \uae30\uc220\u00b7\uc6b4\uc601 \ub9ac\uc2a4\ud06c \uad00\ub9ac\ub77c\ub294 \ub450 \ub9c8\ub9ac \ud1a0\ub07c\ub97c \uc7a1\uc73c\ub824\ub294 \uc804\ub7b5\uc774\ub2e4.<\/p>\n<p>\uad6d\ub0b4\uc678 \ud30c\uae09 \ud6a8\uacfc\ub85c\ub294 \uc5d4\ud130\ud14c\uc778\uba3c\ud2b8\u00b7\uac8c\uc784\u00b7\ubbf8\ub514\uc5b4 \uc0b0\uc5c5\uc5d0\uc11c \uc720\uc0ac\ud55c \ud50c\ub7ab\ud3fc\u00b7\ud074\ub77c\uc6b0\ub4dc \ud611\uc5c5\uc774 \ub298\uc5b4\ub0a0 \uac00\ub2a5\uc131\uc774 \ud06c\ub2e4. \ud2b9\ud788 \ub370\uc774\ud130 \uaddc\ubaa8\uac00 \ud070 \uae30\uc5c5\ub4e4\uc740 \uc790\uccb4 AI \uc5ed\ub7c9\uc744 \uc644\uc131\ud558\uae30\ubcf4\ub2e4 \ud074\ub77c\uc6b0\ub4dc \ud30c\ud2b8\ub108\uc640\uc758 \ud611\uc5c5\uc73c\ub85c \uc18d\ub3c4\uc640 \ud488\uc9c8\uc744 \ud655\ubcf4\ud558\ub824\ub294 \uacbd\ud5a5\uc774 \uac15\ud654\ub420 \uac83\uc774\ub2e4. \ub2e4\ub9cc \uaddc\uc81c\u00b7\ud504\ub77c\uc774\ubc84\uc2dc \uc774\uc288\ub294 \uc9c0\uc5ed\ubcc4\ub85c \ub2e4\ub978 \ub300\uc751\uc744 \uc694\uad6c\ud574 \uae00\ub85c\ubc8c \ud655\uc7a5 \uc2dc \uc7a5\ubcbd\uc73c\ub85c \uc791\uc6a9\ud560 \uc218 \uc788\ub2e4.<\/p>\n<h2>\ube44\uad50 \ubc0f \ub370\uc774\ud130<\/h2>\n<figure>\n<table>\n<thead>\n<tr>\n<th>\ud56d\ubaa9<\/th>\n<th>\uae30\uc874(\uc804\ud1b5\uc801 AI)<\/th>\n<th>\uc5d0\uc774\uc804\ud2b8\ud615(Agentic AI)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\uc8fc\uc694 \uc5ed\ud560<\/td>\n<td>\uc9c8\uc758\uc751\ub2f5\u00b7\ubd84\uc11d \ubcf4\uc870<\/td>\n<td>\uc791\uc5c5 \uc2e4\ud589\u00b7\uc758\uc0ac\uacb0\uc815 \ubcf4\uc870\u00b7\uc5f0\uc18d \uc791\uc5c5 \ucc98\ub9ac<\/td>\n<\/tr>\n<tr>\n<td>\ubc18\uc751 \ubaa9\ud45c(\uc608\uc2dc)<\/td>\n<td>\uc218\ucd08~\uc218\uc2ed\ucd08<\/td>\n<td>15\ucd08 \ub0b4 \uc751\ub2f5(\ubaa9\ud45c \uc218\uce58)<\/td>\n<\/tr>\n<tr>\n<td>\ub3d9\uc2dc \uc791\uc5c5 \ucc98\ub9ac<\/td>\n<td>\ub2e8\uc77c \uc9c8\uc758 \uc911\uc2ec<\/td>\n<td>100\uac1c \uc774\uc0c1 \uc5d0\uc774\uc804\ud2b8\u00b7300\uac1c \uc791\uc5c5 \ubaa9\ud45c<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>\uc704 \ud45c\ub294 \ubc1c\ud45c\uc5d0\uc11c \uc81c\uc2dc\ub41c \uc131\ub2a5\u00b7\ubaa9\ud45c \uc218\uce58\ub97c \ubc14\ud0d5\uc73c\ub85c \uc804\ud1b5\uc801 AI \uc11c\ube44\uc2a4\uc640 \uc5d0\uc774\uc804\ud2b8\ud615 AI\uc758 \ucc28\uc774\ub97c \uc815\ub9ac\ud55c \uac83\uc774\ub2e4. \uc2e4\uc81c \uc131\ub2a5\uc740 \ubaa8\ub378\u00b7\uc778\ud504\ub77c \uad6c\uc131\uacfc \uc6b4\uc601 \ud29c\ub2dd\uc5d0 \ub530\ub77c \ub2ec\ub77c\uc9c0\uba70, \ud30c\uc77c\ub7ff\u00b7\uc2dc\ubc94 \uc11c\ube44\uc2a4\ub85c \ud655\uc778\ud558\ub294 \uacfc\uc815\uc774 \ud544\uc694\ud558\ub2e4.<\/p>\n<h2>\ubc18\uc751 \ubc0f \uc778\uc6a9<\/h2>\n<p>\uacf5\uc2dd \ubc1c\ud45c \uc9c1\ud6c4 \uc18c\ub2c8 CDO\uc640 AWS \uacbd\uc601\uc9c4\uc740 \uc774\ubc88 \ud611\ub825\uc758 \uc758\uc758\ub97c \uc124\uba85\ud588\ub2e4.<\/p>\n<blockquote>\n<p>&#8220;\uc5d4\ud130\ud504\ub77c\uc774\uc988 \ud50c\ub7ab\ud3fc\uc758 AI\ud654\ub294 \uc0ac\uc6a9\uc790 \uacbd\ud5d8\uc744 \ud601\uc2e0\ud560 \uc911\uc694\ud55c \ub2e8\uacc4&#8221;<\/p>\n<p><cite>Tsuyoshi Kodera, \uc18c\ub2c8 \uadf8\ub8f9 CDO(\uacf5\uc2dd \ubc1c\uc5b8 \ubc1c\ucdcc)<\/cite><\/p><\/blockquote>\n<p>\uce20\uc694\uc2dc \ucf54\ub370\ub77c\ub294 \ubc1c\ud45c\uc5d0\uc11c AI \ud1b5\ud569\uc774 \ub0b4\ubd80 \uc6b4\uc601\uacfc \uace0\uac1d \uacbd\ud5d8 \uac1c\uc120\uc744 \ub3d9\uc2dc\uc5d0 \uac00\ub2a5\ud558\uac8c \ud560 \uac83\uc774\ub77c\uace0 \uc124\uba85\ud558\uba70, AWS\uc640\uc758 \ud611\uc5c5\uc774 \uae30\uc220\uc801\u00b7\uc6b4\uc601\uc801 \uc2e0\ub8b0\uc131\uc744 \uc81c\uacf5\ud55c\ub2e4\uace0 \ub367\ubd99\uc600\ub2e4.<\/p>\n<blockquote>\n<p>&#8220;\uc774\ubc88 \ud611\ub825\uc740 \ub300\uaddc\ubaa8 \uace0\uac1d\uc744 \uc704\ud55c \uc6b4\uc601\ud615 AI \ub3c4\uc785\uc744 \uac00\uc18d\ud654\ud560 \uac83&#8221;<\/p>\n<p><cite>Matt Garman, AWS(\uacf5\uc2dd \ubc1c\uc5b8 \ubc1c\ucdcc)<\/cite><\/p><\/blockquote>\n<p>\ub9e4\ud2b8 \uac00\uba3c\uc740 AWS\uc758 \uad00\ub9ac\ud615 AI \ud234\uacfc \uc778\ud504\ub77c\uac00 \uc18c\ub2c8\uc758 \ud50c\ub7ab\ud3fc \uc804\ud658\uc744 \uc9c0\uc6d0\ud558\uba70, \ud5a5\ud6c4 5~7\ub144 \ub0b4 \ub2e4\uc591\ud55c \uc0b0\uc5c5 \uc801\uc6a9 \uc0ac\ub840\uac00 \uc99d\uac00\ud560 \uac83\uc73c\ub85c \uc804\ub9dd\ud588\ub2e4.<\/p>\n<h2>\n<aside>\n<details>\n<summary>\uc6a9\uc5b4\/\ubc29\ubc95\ub860<\/summary>\n<p>Agentic AI(\uc5d0\uc774\uc804\ud2b8\ud615 AI)\ub294 \uc0ac\uc6a9\uc790 \uc9c0\uc2dc\ub97c \ubc1b\uc544 \uc5f0\uc18d\uc801\u00b7\uc790\uc728\uc801\uc73c\ub85c \uc791\uc5c5\uc744 \uc218\ud589\ud558\ub294 AI\ub97c \ub9d0\ud55c\ub2e4. Amazon Bedrock AgentCore\ub294 \uc5ec\ub7ec \ub3c4\uad6c\u00b7\ub370\uc774\ud130 \uc18c\uc2a4\uc640 \uc5f0\uacb0\ud574 \uc5d0\uc774\uc804\ud2b8\uc758 \uc758\uc0ac\uacb0\uc815\uacfc \uc2e4\ud589\uc744 \uad00\ub9ac\ud558\ub294 \ud504\ub808\uc784\uc6cc\ud06c\ub2e4. Amazon Nova Forge\ub294 \ub3c4\uba54\uc778 \ud2b9\ud654 \ubaa8\ub378\uc744 \uac1c\ubc1c\u00b7\uc870\uc815\ud558\ub294 \ud234\uccb4\uc778\uc774\uace0, Amazon SageMaker\ub294 \ubaa8\ub378 \ud559\uc2b5\u00b7\ubc30\ud3ec\u00b7\ubaa8\ub2c8\ud130\ub9c1\uc744 \uc704\ud55c \uad00\ub9ac\ud615 \uc11c\ube44\uc2a4\ub2e4. \uc774\ub7ec\ud55c \ud234\uc758 \uc870\ud569\uc740 \uc2e0\uc18d\ud55c \ud504\ub85c\ud1a0\ud0c0\uc774\ud551\uacfc \uc6b4\uc601 \uc804\ud658\uc744 \uac00\ub2a5\ud558\uac8c \ud558\uc9c0\ub9cc, \ub370\uc774\ud130 \ud488\uc9c8\u00b7\uac70\ubc84\ub10c\uc2a4\u00b7\uc548\uc804\uc131 \ud655\ubcf4\uac00 \ub3d9\ubc18\ub3fc\uc57c \ud55c\ub2e4.<\/p>\n<\/details>\n<\/aside>\n<\/h2>\n<h2>\ubd88\ud655\uc2e4\ud55c \ubd80\ubd84<\/h2>\n<ul>\n<li>\ub370\uc774\ud130 \uc800\uc7a5 \uaddc\ubaa8(\ubcf4\uace0\uc11c\uc5d0 \uc5b8\uae09\ub41c \uc22b\uc790)\ub294 \ubc1c\ud45c \uc790\ub8cc\uc758 \ud45c\uae30 \ubc29\uc2dd\uc5d0 \ub530\ub77c \ud574\uc11d \ucc28\uc774\uac00 \uc788\uc744 \uc218 \uc788\uc73c\uba70, \uc815\ud655\ud55c \ub2e8\uc704(\uc608: PB\/TB)\ub294 \ucd94\uac00 \ud655\uc778\uc774 \ud544\uc694\ud558\ub2e4.<\/li>\n<li>\uacf5\uac1c\ub41c \uc131\ub2a5 \ubaa9\ud45c(\uc608: 15\ucd08 \uc751\ub2f5, 300\uac1c \uc791\uc5c5, 100\uac1c \uc5d0\uc774\uc804\ud2b8)\ub294 \uc2dc\ubc94 \ud658\uacbd \uae30\uc900\uc77c \uac00\ub2a5\uc131\uc774 \ub192\uc544, \uc6b4\uc601 \ud658\uacbd\uc5d0\uc11c\uc758 \uc2e4\uc81c \uc131\ub2a5\uc740 \ub2ec\ub77c\uc9c8 \uc218 \uc788\ub2e4.<\/li>\n<li>\uad6c\uccb4\uc801 \ube44\uc6a9 \uad6c\uc870\uc640 \uc804\uc0ac\uc801 \uc804\ud658 \uc77c\uc815\uc740 \uc544\uc9c1 \uacf5\uac1c\ub418\uc9c0 \uc54a\uc558\uc73c\uba70, \ub2e8\uacc4\ubcc4 \ud30c\uc77c\ub7ff \uacb0\uacfc\uc5d0 \ub530\ub77c \ubcc0\uacbd\ub420 \uac00\ub2a5\uc131\uc774 \uc788\ub2e4.<\/li>\n<\/ul>\n<h2>\ucd1d\ud3c9<\/h2>\n<p>AWS\uc640 \uc18c\ub2c8\uc758 \ubc1c\ud45c\ub294 \ub300\ud615 \ucf58\ud150\uce20\u00b7\uc81c\uc870 \uae30\uc5c5\uc774 \ud074\ub77c\uc6b0\ub4dc \uae30\ubc18\uc73c\ub85c AI \ud50c\ub7ab\ud3fc\uc744 \uc7ac\uad6c\uc131\ud558\ub294 \uc804\ud615\uc801\uc778 \uc0ac\ub840\ub85c \ud3c9\uac00\ub41c\ub2e4. \uae30\uc220\uc801 \ud1b5\ud569\uc740 \ube60\ub978 \uc11c\ube44\uc2a4 \uac1c\uc120\uacfc \uc6b4\uc601 \ud6a8\uc728\ud654\ub97c \ub9cc\ub4e4\uc5b4\ub0bc \uc218 \uc788\uc9c0\ub9cc, \uc548\uc804\uc131\u00b7\uaddc\uc81c\u00b7\ube44\uc6a9 \uce21\uba74\uc758 \uac80\uc99d\uc774 \ubcd1\ud589\ub3fc\uc57c \ud55c\ub2e4.<\/p>\n<p>\ud5a5\ud6c4 \uad00\uc804 \ud3ec\uc778\ud2b8\ub294 \uc2dc\ubc94 \ub3c4\uc785 \uae30\uac04 \ub3d9\uc548\uc758 \uc131\ub2a5\u00b7\ube44\uc6a9\u00b7\uac70\ubc84\ub10c\uc2a4 \uac80\uc99d \uacb0\uacfc\uc640, \uc774 \ud611\ub825\uc774 \ub2e4\ub978 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \uace0\uac1d\uc5d0\uac8c \ubbf8\uce58\ub294 \ud655\uc0b0 \ud6a8\uacfc\ub2e4. \ub3c5\uc790\ub294 \ubc1c\ud45c\uc758 \ubaa9\ud45c\uce58\uc640 \uc2e4\uc81c \uc6b4\uc601 \uacb0\uacfc\ub97c \uad6c\ubd84\ud574 \uc9c0\uc18d\uc801\uc73c\ub85c \uad00\ub828 \uc5c5\ub370\uc774\ud2b8\ub97c \ud655\uc778\ud560 \ud544\uc694\uac00 \uc788\ub2e4.<\/p>\n<h2>\ucd9c\ucc98<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.bodnara.co.kr\/bbs\/article.html?num=209408\" target=\"_blank\" rel=\"noopener\">\ubcf4\ub4dc\ub098\ub77c<\/a> \u2014 \uc5b8\ub860 \ubcf4\ub3c4<\/li>\n<li><a href=\"https:\/\/aws.amazon.com\" target=\"_blank\" rel=\"noopener\">Amazon Web Services \uacf5\uc2dd<\/a> \u2014 \uacf5\uc2dd \ubc1c\ud45c \uc790\ub8cc(\ud074\ub77c\uc6b0\ub4dc \uc81c\uacf5\uc0ac)<\/li>\n<li><a href=\"https:\/\/www.sony.net\" target=\"_blank\" rel=\"noopener\">Sony Group \uacf5\uc2dd<\/a> \u2014 \uae30\uc5c5 \ubc1c\ud45c(\uc18c\ub2c8 \uacf5\uc2dd \uc790\ub8cc)<\/li>\n<\/ul>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>\ud575\uc2ec \uc694\uc57d \uc544\ub9c8\uc874 \uc6f9\uc11c\ube44\uc2a4(AWS)\ub294 AWS re:Invent 2025\uc5d0\uc11c \uc18c\ub2c8 \uadf8\ub8f9(Sony Group Corporation)\uacfc\uc758 \ud611\ub825\uc744 \ubc1c\ud45c\ud558\uace0, \uc18c\ub2c8\uc758 \uc5d4\ud130\ud504\ub77c\uc774\uc988 \ud50c\ub7ab\ud3fc\uc778 &#8216;Sony Engagement Platform&#8217;\uc744 AWS \uc778\ud504\ub77c\uc640 AI \uc11c\ube44\uc2a4\uc5d0 \ud1b5\ud569\ud55c\ub2e4\uace0 \ubc1d\ud614\ub2e4. \ubc1c\ud45c \ub0b4\uc6a9\uc5d0\ub294 Amazon Bedrock AgentCore\uc640 Amazon Nova Forge, Amazon SageMaker\ub97c \ud65c\uc6a9\ud55c \uc5d0\uc774\uc804\ud2b8\ud615(Agentic) AI \ub3c4\uc785 \uacc4\ud68d\uc774 \ud3ec\ud568\ub410\ub2e4. \uc18c\ub2c8\ub294 \ub300\uaddc\ubaa8 \ub370\uc774\ud130 \uc800\uc7a5\uc18c\uc640 \ud50c\ub7ab\ud3fc \uae30\ub2a5\uc744 AWS\uc5d0\uc11c \uc6b4\uc601\ud574 AI \uae30\ubc18 \uace0\uac1d \uacbd\ud5d8\uacfc \ub0b4\ubd80 \uc6b4\uc601 &#8230; <a title=\"AWS, \uc18c\ub2c8 \uc5d4\ud130\ud504\ub77c\uc774\uc988 AI \ubc0f \ucc38\uc5ec \ud50c\ub7ab\ud3fc \uc9c0\uc6d0 &#8211; \ubcf4\ub4dc\ub098\ub77c\" class=\"read-more\" href=\"https:\/\/readtrends.com\/ko\/aws-sony-engagement-ai\/\" aria-label=\"AWS, \uc18c\ub2c8 \uc5d4\ud130\ud504\ub77c\uc774\uc988 AI \ubc0f \ucc38\uc5ec \ud50c\ub7ab\ud3fc \uc9c0\uc6d0 &#8211; \ubcf4\ub4dc\ub098\ub77c\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694\">\ub354 \uc77d\uae30<\/a><\/p>\n","protected":false},"author":1,"featured_media":4410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"AWS, \uc18c\ub2c8 \uc5d4\ud130\ud504\ub77c\uc774\uc988 AI \ubc0f \ucc38\uc5ec \ud50c\ub7ab\ud3fc \uc9c0\uc6d0 \u2014 \ub274\uc2a4\ud50c\ub7ec\uc2a4","rank_math_description":"AWS\uac00 re:Invent 2025\uc5d0\uc11c \uc18c\ub2c8\uc758 'Sony Engagement Platform'\uc744 \uc790\uc0ac AI\u00b7\ud074\ub77c\uc6b0\ub4dc\ub85c \uc9c0\uc6d0\ud55c\ub2e4\uace0 \ubc1c\ud45c\ud588\uc2b5\ub2c8\ub2e4. \uc5d0\uc774\uc804\ud2b8\ud615 AI \ub3c4\uc785\uacfc \ub370\uc774\ud130 \ud1b5\ud569 \uc804\ub7b5, \ud5a5\ud6c4 \uc601\ud5a5\uae4c\uc9c0 \uc694\uc57d\ud569\ub2c8\ub2e4.","rank_math_focus_keyword":"AWS,\uc18c\ub2c8,\uc5d4\ud130\ud504\ub77c\uc774\uc988 AI,\ucc38\uc5ec \ud50c\ub7ab\ud3fc,Agentic AI","footnotes":""},"categories":[2],"tags":[],"class_list":["post-4417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-stories"],"_links":{"self":[{"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/posts\/4417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/comments?post=4417"}],"version-history":[{"count":0,"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/posts\/4417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/media\/4410"}],"wp:attachment":[{"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/media?parent=4417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/categories?post=4417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/tags?post=4417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}