{"id":6993,"date":"2026-01-20T08:06:34","date_gmt":"2026-01-19T23:06:34","guid":{"rendered":"https:\/\/readtrends.com\/ko\/coupang-data-breach-rivals-growth\/"},"modified":"2026-01-20T08:06:34","modified_gmt":"2026-01-19T23:06:34","slug":"coupang-data-breach-rivals-growth","status":"publish","type":"post","link":"https:\/\/readtrends.com\/ko\/coupang-data-breach-rivals-growth\/","title":{"rendered":"\u201c\ubb3c \ub4e4\uc5b4\uc654\ub2e4\u201d\u2026\ucfe0\ud321 \uac1c\uc778\uc815\ubcf4 \uc720\ucd9c \ud6c4 \uacbd\uc7c1\uc0ac \uc774\uc6a9\uc790\u00b7\uac70\ub798 \uae09\uc99d"},"content":{"rendered":"<article>\n<p><strong>\ud575\uc2ec \uc694\uc57d<\/strong><\/p>\n<p>\ucfe0\ud321\uc758 \uac1c\uc778\uc815\ubcf4 \uc720\ucd9c \uc0ac\uace0(\ucd5c\uadfc \ubcf4\ub3c4 \uc774\ud6c4) \uc774\ud6c4 \uc18c\ube44\uc790 \uc774\ud0c8\uc774 \uac00\uc2dc\ud654\ub418\uba74\uc11c \ub9c8\ucf13\uceec\ub9ac\uc640 SSG\ub2f7\ucef4 \ub4f1 \uc8fc\uc694 \uc774\ucee4\uba38\uc2a4 \uacbd\uc7c1\uc0ac\ub4e4\uc758 \uc774\uc6a9\uc790\uc640 \uc8fc\ubb38\u00b7\uac70\ub798\uc561\uc774 \ub208\uc5d0 \ub744\uac8c \ub298\uace0 \uc788\ub2e4. \ub9c8\ucf13\uceec\ub9ac\ub294 12\uc6d4 \uc8fc\ubb38 \uac74\uc218\uc640 \uc6d4\uac04 \ud65c\uc131 \uc0ac\uc6a9\uc790(MAU)\uac00 \uac01\uac01 \ub450\ub4dc\ub7ec\uc9c4 \uc0c1\uc2b9\uc744 \ubcf4\uc600\uace0, SSG\ub2f7\ucef4\uc740 1~15\uc77c \uc2e0\uaddc \ubc29\ubb38\uc790\uc640 \uc4f1\ubc30\uc1a1 \uccab \uc8fc\ubb38\uc790\uac00 \ud06c\uac8c \uc99d\uac00\ud588\ub2e4. \uc720\ub8cc \uba64\ubc84\uc2ed \uac00\uc785 \uc99d\uac00\uc640 \ubb3c\ub958 \ud655\ucda9\uc740 \uc2e4\uc801 \uac1c\uc120\uc73c\ub85c \uc5f0\uacb0\ub420 \uac00\ub2a5\uc131\uc774 \ud06c\ub2e4.<\/p>\n<h2>\ud575\uc2ec \uc0ac\uc2e4<\/h2>\n<ul>\n<li>\ub9c8\ucf13\uceec\ub9ac\uc758 12\uc6d4 \uc8fc\ubb38 \uac74\uc218\ub294 \uc804\ub144 \ub3d9\uc6d4 \ub300\ube44 15% \uc774\uc0c1 \uc99d\uac00\ud588\ub2e4.<\/li>\n<li>\ubaa8\ubc14\uc77c\uc778\ub371\uc2a4 \ucd94\uc815 \uae30\uc900\uc73c\ub85c 12\uc6d4 \uceec\ub9ac\uc758 MAU\ub294 449\ub9cc\uba85\uc73c\ub85c 1\ub144 \uc804\ubcf4\ub2e4 34% \ub298\uc5b4\ub098 \uc0ac\uc0c1 \ucd5c\ub300\ub97c \uae30\ub85d\ud588\ub2e4.<\/li>\n<li>\uceec\ub9ac\uc758 \uc720\ub8cc \uba64\ubc84\uc2ed(\uceec\ub9ac\uba64\ubc84\uc2a4) \ub204\uc801 \uac00\uc785\uc790\ub294 12\uc6d4 \uae30\uc900 \uc804\ub144 \ub3d9\uc6d4 \ub300\ube44 94% \uc99d\uac00\ud588\uace0, \uc804\uccb4 \uac70\ub798\uc561\uc758 \uc57d 70%\uac00 \uba64\ubc84\uc2ed \ud68c\uc6d0\uc5d0\uc11c \ubc1c\uc0dd\ud55c\ub2e4.<\/li>\n<li>\ud22c\uc790\uc740\ud589(IB) \uc5c5\uacc4\ub294 \uceec\ub9ac\uc758 12\uc6d4 \ucd1d\uac70\ub798\uc561(GMV)\uc774 \uc804\ub144 \ub300\ube44 20% \uc774\uc0c1 \uc131\uc7a5\ud588\uc744 \uac83\uc73c\ub85c \ucd94\uc815\ud558\uba70, 2023\ub144 4\ubd84\uae30 \uae30\uc900\uc73c\ub85c\ub294 \ub450 \uc790\ub9bf\uc218 \ub9e4\ucd9c \uc131\uc7a5 \uac00\ub2a5\uc131\uc744 \uc81c\uae30\ud588\ub2e4.<\/li>\n<li>SSG\ub2f7\ucef4\uc740 \uc774\ub2ec 1~15\uc77c \uc77c\ud3c9\uade0 \uc2e0\uaddc \ubc29\ubb38\uc790\uac00 \uc791\ub144 \ub3d9\uae30 \ub300\ube44 330% \uae09\uc99d\ud588\uace0, \uc4f1\ubc30\uc1a1 \uccab \uc8fc\ubb38 \ud68c\uc6d0 \uc218\ub294 53% \uc99d\uac00\ud588\ub2e4.<\/li>\n<li>SSG\ub2f7\ucef4\uc758 \uc4f1\ubc30\uc1a1 \uc8fc\ubb38 \uac74\uc218\ub294 12\uc6d4 \ub3d9\uae30 \ub300\ube44 15% \ub298\uc5b4 \uc2e4\uc81c \uad6c\ub9e4 \uc804\ud658\ub3c4 \ub3d9\ubc18\ub410\ub2e4.<\/li>\n<li>\uceec\ub9ac\uc640 SSG\ub2f7\ucef4\uc740 \uc8fc\ubb38 \uc99d\uac00\uc5d0 \ub300\uc751\ud574 \ubc30\uc1a1 \uc2dc\uac04\ub300 \ud655\ub300, \ubb3c\ub958\uac70\uc810 \ucd94\uac00(\ubc14\ub85c\ud035 \uac70\uc810 60\u219290\uac1c \uacc4\ud68d) \ub4f1 \ubb3c\ub958 \ud6a8\uc728\ud654 \uc870\uce58\ub97c \ucd94\uc9c4 \uc911\uc774\ub2e4.<\/li>\n<li>\uc5c5\uacc4\ub294 \ucfe0\ud321\uc758 \uc2e0\ub8b0\ub3c4 \ud6fc\uc190\uc774 \ub2e8\uae30\uc801 \uace0\uac1d \uc774\ub3d9(\u2018\ud0c8\ud321\u2019)\uc744 \ucd09\ubc1c\ud588\uc73c\uba70, \uacbd\uc7c1\uc0ac\ub294 \uc774\ub97c \ubc18\ubcf5 \uad6c\ub9e4\ub85c \uc804\ud658\ud558\uae30 \uc704\ud55c \ub9c8\ucf00\ud305\u00b7\uba64\ubc84\uc2ed \uc804\ub7b5\uc744 \uac15\ud654\ud558\uace0 \uc788\ub2e4.<\/li>\n<\/ul>\n<h2>\uc0ac\uac74 \ubc30\uacbd<\/h2>\n<p>\ucfe0\ud321\uc5d0\uc11c \ubc1c\uc0dd\ud55c \uac1c\uc778\uc815\ubcf4 \uc720\ucd9c \uc0ac\uc548\uc740 \uc18c\ube44\uc790 \uc2e0\ub8b0\uc5d0 \uc9c1\uacb0\ub418\ub294 \ubb38\uc81c\uc5ec\uc11c \ud30c\uc7a5\uc774 \ucef8\ub2e4. \uc774\ucee4\uba38\uc2a4 \uc2dc\uc7a5\uc740 \uc774\ubbf8 \uc2e0\uc120\uc2dd\ud488\uacfc \uc989\uc2dc\ubc30\uc1a1 \uacbd\uc7c1\uc774 \uaca9\ud654\ub41c \uc0c1\ud0dc\uc600\uace0, \uc0c8\ubcbd\ubc30\uc1a1\uacfc \ud035\ucee4\uba38\uc2a4 \uc11c\ube44\uc2a4\uac00 \uc131\uc7a5\ud558\uba74\uc11c \uace0\uac1d \ucda9\uc131\ub3c4 \ud655\ubcf4\uac00 \ud310\ub9e4 \uc131\ud328\ub97c \uc88c\uc6b0\ud574\uc654\ub2e4. \ud2b9\ud788 \uba64\ubc84\uc2ed \ubaa8\ub378\uc740 \ubc18\ubcf5 \uad6c\ub9e4\uc640 \ud3c9\uade0 \uac70\ub798\uc561(GMV)\uc5d0 \ud070 \uc601\ud5a5\uc744 \ubbf8\uce58\uba70, \ud55c \ubc88\uc758 \uc2e0\ub8b0 \ud6fc\uc190\uc740 \uace0\uac1d \uc774\ud0c8\ub85c \ube60\ub974\uac8c \uc774\uc5b4\uc9c8 \uc218 \uc788\ub2e4.<\/p>\n<p>\uacfc\uac70\uc5d0\ub3c4 \ubcf4\uc548\u00b7\ubc30\uc1a1 \ubb38\uc81c\ub85c \uace0\uac1d\uc774 \ud50c\ub7ab\ud3fc\uc744 \uc774\ub3d9\ud55c \uc0ac\ub840\uac00 \uc874\uc7ac\ud558\uc9c0\ub9cc, \uc774\ubc88 \uc0ac\ub840\ub294 \ub300\ud615 \ud50c\ub7ab\ud3fc\uc778 \ucfe0\ud321\uc758 \uac1c\uc778\uc815\ubcf4 \ubb38\uc81c\ub77c\ub294 \uc810\uc5d0\uc11c \ud30c\uae09\ub825\uc774 \ud06c\ub2e4. \uacbd\uc7c1\uc0ac\ub4e4\uc740 \uc7a5\uae30\uac04 \ucfe0\ud321\uc758 \uc810\uc720\uc728 \ud655\ub300\ub85c \uc0c1\ub300\uc801\uc73c\ub85c \uc704\ucd95\ub418\uc5c8\uc73c\ub098, \uc774\ubc88 \uae30\ud68c\ub97c \uacc4\uae30\ub85c \uc790\uc0ac \uac15\uc810\uc744 \ub0b4\uc138\uc6b0\uba70 \uace0\uac1d \ud655\ubcf4\uc5d0 \ubcf8\uaca9\uc801\uc73c\ub85c \ub098\uc11c\uace0 \uc788\ub2e4. \ubb3c\ub958 \uc778\ud504\ub77c\uc640 \uba64\ubc84\uc2ed \ud61c\ud0dd, \uc2e0\uc120\uc2dd\ud488 \ucc28\ubcc4\ud654\uac00 \ud575\uc2ec \uacbd\uc7c1 \ucd95\uc73c\ub85c \ubd80\uc0c1\ud558\uace0 \uc788\ub2e4.<\/p>\n<h2>\uc8fc\uc694 \uc0ac\uac74 \uc804\uac1c<\/h2>\n<p>\uc5f0\ub9d0\uacfc \uc5f0\ucd08 \uc0ac\uc774 \ub9c8\ucf13\uceec\ub9ac\ub294 \uc8fc\ubb38\ub7c9\uc774 \uae09\uc99d\ud558\uba74\uc11c \ubb3c\ub958\uc13c\ud130 \uac00\ub3d9\ub960\uc774 \ub192\uc544\uc84c\ub2e4. \ud68c\uc0ac\ub294 \ubc30\uc1a1 \uacfc\ubd80\ud558\ub97c \ub9c9\uae30 \uc704\ud574 \uc0c8\ubcbd\ubc30\uc1a1\u00b7\uceec\ub9ac\ub098\uc6b0(\ud035\ucee4\uba38\uc2a4) \ub4f1 \uae30\uc874 \uc11c\ube44\uc2a4\uc758 \uc6b4\uc601\uc2dc\uac04\uacfc \uc120\ud0dd\uc9c0\ub97c \uc870\uc815\ud558\ub294 \ubc29\uc548\uc744 \uac80\ud1a0\ud588\ub2e4. \uc774 \uacfc\uc815\uc5d0\uc11c \uba64\ubc84\uc2ed \uac00\uc785 \uc99d\uac00\uac00 \ub9e4\ucd9c \uc548\uc815\uc131\uc5d0 \uae30\uc5ec\ud560 \uac83\uc774\ub77c\ub294 \uc804\ub9dd\uc774 \ub098\uc624\uace0 \uc788\ub2e4.<\/p>\n<p>SSG\ub2f7\ucef4\uc740 \uc9c0\ub09c 1\uc6d4 1~15\uc77c \uc0ac\uc774 \uc2e0\uaddc \ubc29\ubb38\uc790\uc640 \uccab \uc8fc\ubb38 \ud68c\uc6d0\uc774 \uae09\uc99d\ud558\uc790 \uc989\uc2dc\ubc30\uc1a1(\ubc14\ub85c\ud035) \uac70\uc810\uc744 \uc62c\ud574 \uc0c1\ubc18\uae30 \ub0b4 60\uac1c\uc5d0\uc11c 90\uac1c\ub85c \ub298\ub9ac\ub294 \uacc4\ud68d\uc744 \ubc1c\ud45c\ud588\ub2e4. \ub3d9\uc2dc\uc5d0 \uc0c8\ubcbd\ubc30\uc1a1 \uc6b4\uc601 \ud6a8\uc728\ud654\ub85c \ucc98\ub9ac \ubb3c\ub7c9\uc744 \ud655\ub300\ud558\uace0, \ud68c\uc6d0 \uc720\uc785\uc744 \uad6c\ub9e4 \uc804\ud658\uc73c\ub85c \uc5f0\uacb0\ud558\ub294 \ub370 \uc9d1\uc911\ud558\uace0 \uc788\ub2e4.<\/p>\n<p>\uc5c5\uacc4 \ub0b4\ubd80\uc5d0\uc11c\ub294 \ucfe0\ud321\uc758 \uc774\ubc88 \uc0ac\uc548\uc774 \uc2e0\uaddc \uace0\uac1d \uc720\uc785\uc744 \ucd09\uc9c4\ud558\ub294 \ucd09\ub9e4\uac00 \ub41c \uac83\uc73c\ub85c \ud3c9\uac00\ud55c\ub2e4. \ub2e4\ub9cc \uac01\uc0ac \ubaa8\ub450 \uae09\uc99d\ud55c \uc8fc\ubb38\uc744 \uc548\uc815\uc801\uc73c\ub85c \uc18c\ud654\ud558\uc9c0 \ubabb\ud558\uba74 \uc7a5\uae30\uc801 \uace0\uac1d \ud655\ubcf4\uc5d0 \uc2e4\ud328\ud560 \uc218 \uc788\ub2e4\ub294 \uc6b0\ub824\ub3c4 \uc81c\uae30\ub41c\ub2e4. \uc774\uc5d0 \ub530\ub77c \ubb3c\ub958 \ud22c\uc790\uc640 \uc6b4\uc601 \uac1c\uc120\uc740 \ub2f9\ubd84\uac04 \uc6b0\uc120 \uacfc\uc81c\ub85c \ub0a8\uc544 \uc788\ub2e4.<\/p>\n<h2>\ubd84\uc11d \ubc0f \uc758\ubbf8<\/h2>\n<p>\uccab\uc9f8, \uac1c\uc778\uc815\ubcf4 \uc720\ucd9c\uc740 \ub2e8\uc21c\ud55c \ubcf4\uc548 \uc0ac\uace0\ub97c \ub118\uc5b4 \ud50c\ub7ab\ud3fc \uc2e0\ub8b0\uc758 \uadfc\uac04\uc744 \ud754\ub4e0\ub2e4. \uc18c\ube44\uc790\uac00 \ud50c\ub7ab\ud3fc\uc744 \ubc14\uafb8\ub294 \ube44\uc6a9\uc774 \uacfc\uac70\ubcf4\ub2e4 \ub0ae\uc544\uc9c4 \uc0c1\ud669\uc5d0\uc11c \uc2e0\ub8b0 \ud6fc\uc190\uc740 \uc218\uce58\uc0c1 \uc774\ub3d9\uc73c\ub85c \uace7\ubc14\ub85c \uc5f0\uacb0\ub420 \uc218 \uc788\ub2e4. \uc774\ubc88 \uc0ac\ub840\uc5d0\uc11c \uceec\ub9ac\uc640 SSG\ub2f7\ucef4\uc758 \uc218\uce58 \uac1c\uc120\uc740 \uadf8\ub7ec\ud55c \uc5f0\uacb0\uace0\ub9ac\ub97c \ubcf4\uc5ec\uc8fc\ub294 \ucd08\uae30 \uc2e0\ud638\ub2e4.<\/p>\n<p>\ub458\uc9f8, \uba64\ubc84\uc2ed \uae30\ubc18\uc758 \uc218\uc775 \uad6c\uc870\ub294 \uc774\ubc88 \ubcc0\ud654\uc5d0\uc11c \uacb0\uc815\uc801 \uc5ed\ud560\uc744 \ud55c\ub2e4. \uceec\ub9ac\uc758 \uacbd\uc6b0 \uc804\uccb4 \uac70\ub798\uc561\uc758 \uc57d 70%\uac00 \uba64\ubc84\uc2ed \uc774\uc6a9\uc790\uc5d0\uc11c \ubc1c\uc0dd\ud55c\ub2e4\ub294 \uc810\uc5d0\uc11c, \uba64\ubc84\uc2ed \uac00\uc785\uc790 \uc99d\uac00\uac00 \uc2e4\uc801 \uac1c\uc120\uc73c\ub85c \uace7\ubc14\ub85c \uc774\uc5b4\uc9c8 \uac00\ub2a5\uc131\uc774 \ub192\ub2e4. \uacbd\uc7c1\uc0ac\ub294 \uba64\ubc84\uc2ed \ud61c\ud0dd\uc744 \uc55e\uc138\uc6cc \uace0\uac1d \uc7a0\uae08(lock-in)\uc744 \uac15\ud654\ud558\ub824 \ud560 \uac83\uc774\ub2e4.<\/p>\n<p>\uc14b\uc9f8, \ubb3c\ub958\u00b7\ubc30\uc1a1 \uc5ed\ub7c9\uc774 \ud5a5\ud6c4 \uc2b9\ubd80\ucc98\ub2e4. \uc989\uc2dc\ubc30\uc1a1\uacfc \uc0c8\ubcbd\ubc30\uc1a1\uc758 \ubcd1\ud589 \uc6b4\uc601, \uac70\uc810 \ud655\ub300, \ubc30\uc1a1 \uc2dc\uac04\ub300 \ub2e4\uc591\ud654 \ub4f1\uc740 \uc8fc\ubb38 \uae09\uc99d\uc5d0 \ub300\uc751\ud558\ub294 \ud575\uc2ec \uc804\ub7b5\uc774\ub2e4. \ub2e4\ub9cc \ubb3c\ub958 \ud655\uc7a5\uc740 \ube44\uc6a9 \ubd80\ub2f4\uc744 \ub3d9\ubc18\ud558\ubbc0\ub85c \uac01\uc0ac\uc758 \uc218\uc775\uc131\uacfc \uc11c\ube44\uc2a4 \ud488\uc9c8 \uac04 \uade0\ud615\uc774 \uad00\uac74\uc774 \ub420 \uc804\ub9dd\uc774\ub2e4.<\/p>\n<p>\ub137\uc9f8, \uad6d\ub0b4 \uc2dc\uc7a5\uc5d0\uc11c\uc758 \ub2e8\uae30\uc801 \ubcc0\ud654\uac00 \uc7a5\uae30\uc801\uc778 \uc810\uc720\uc728 \uc7ac\ud3b8\uc73c\ub85c \uc774\uc5b4\uc9c8\uc9c0\ub294 \ubd88\ud655\uc2e4\ud558\ub2e4. \ucfe0\ud321\uc774 \uc2e0\ub8b0 \ud68c\ubcf5 \uc870\uce58\ub97c \uc2e0\uc18d\ud788 \uc2e4\ud589\ud560 \uacbd\uc6b0 \uc77c\ubd80 \uace0\uac1d\uc740 \ub418\ub3cc\uc544\uac08 \uc218 \uc788\uace0, \uacbd\uc7c1\uc0ac\ub4e4\uc740 \uc720\uc785 \uace0\uac1d\uc758 \ubc18\ubcf5 \uad6c\ub9e4 \uc804\ud658\uc744 \uc704\ud574 \ucd94\uac00\uc801\uc778 \ud22c\uc790\uc640 \ud504\ub85c\ubaa8\uc158\uc744 \uacc4\ud68d\ud560 \uac00\ub2a5\uc131\uc774 \ud06c\ub2e4.<\/p>\n<h2>\ube44\uad50 \ubc0f \ub370\uc774\ud130<\/h2>\n<figure>\n<table>\n<thead>\n<tr>\n<th>\uc9c0\ud45c<\/th>\n<th>\uc218\uce58<\/th>\n<th>\uc99d\uac10(\uc804\ub144 \ub3d9\uc6d4\ube44)<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>\ub9c8\ucf13\uceec\ub9ac MAU(12\uc6d4)<\/td>\n<td>449\ub9cc\uba85<\/td>\n<td>+34%<\/td>\n<\/tr>\n<tr>\n<td>\uceec\ub9ac 12\uc6d4 \uc8fc\ubb38 \uac74\uc218<\/td>\n<td>\u2014<\/td>\n<td>+15% \uc774\uc0c1<\/td>\n<\/tr>\n<tr>\n<td>\uceec\ub9ac\uba64\ubc84\uc2a4 \ub204\uc801 \uac00\uc785<\/td>\n<td>\u2014<\/td>\n<td>+94%<\/td>\n<\/tr>\n<tr>\n<td>SSG\ub2f7\ucef4 \uc2e0\uaddc \ubc29\ubb38(1~15\uc77c \uc77c\ud3c9\uade0)<\/td>\n<td>\u2014<\/td>\n<td>+330%<\/td>\n<\/tr>\n<tr>\n<td>SSG \uc4f1\ubc30\uc1a1 \uccab \uc8fc\ubb38\uc790<\/td>\n<td>\u2014<\/td>\n<td>+53%<\/td>\n<\/tr>\n<tr>\n<td>SSG \uc4f1\ubc30\uc1a1 \uc8fc\ubb38 \uac74\uc218<\/td>\n<td>\u2014<\/td>\n<td>+15%<\/td>\n<\/tr>\n<tr>\n<td>\uceec\ub9ac \ucd94\uc815 GMV(12\uc6d4)<\/td>\n<td>\u2014<\/td>\n<td>+20% \uc774\uc0c1(IB \ucd94\uc815)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>\uc704 \ud45c\uc758 \uc77c\ubd80 \ud56d\ubaa9(\uac74\uc218\u00b7\uac00\uc785\uc790 \uc218 \ub4f1)\uc740 \ubcf4\ub3c4\ub41c \uc99d\uac10\ub960\uc744 \uc911\uc2ec\uc73c\ub85c \uc815\ub9ac\ud588\ub2e4. MAU\uc640 \uc131\uc7a5\ub960 \uc9c0\ud45c\ub294 \uc678\ubd80 \ucd94\uc815(\ubaa8\ubc14\uc77c\uc778\ub371\uc2a4, IB \ubcf4\uace0 \ub4f1)\uc5d0 \uadfc\uac70\ud558\ubbc0\ub85c \uce21\uc815 \ubc29\uc2dd\uc5d0 \ub530\ub77c \ucc28\uc774\uac00 \uc788\uc744 \uc218 \uc788\ub2e4. \uc774\ub4e4 \uc218\uce58\ub294 \ud50c\ub7ab\ud3fc \uac04 \uc0c1\ub300\uc801 \ubcc0\ud654\uc640 \ud2b8\ub80c\ub4dc\ub97c \ud30c\uc545\ud558\ub294 \ub370 \uc720\uc6a9\ud558\ub2e4.<\/p>\n<h2>\ubc18\uc751 \ubc0f \uc778\uc6a9<\/h2>\n<p>\uc5c5\uacc4 \uad00\uacc4\uc790\ub294 \uc774\ubc88 \uace0\uac1d \uc774\ub3d9\uc744 \ub2e8\uae30\uc801 \uc774\ubca4\ud2b8\ub85c \ubcf4\uae30\ubcf4\ub2e4 \ud50c\ub7ab\ud3fc \uc804\ud658\uc758 \uc804\uc870\ub85c \ud574\uc11d\ud588\ub2e4. \uadf8\ub294 \ud5a5\ud6c4 \uacbd\uc7c1\uc0ac\ub4e4\uc774 \ucda9\uc131\uace0\uac1d \ud655\ubcf4\ub97c \uc704\ud574 \uba64\ubc84\uc2ed\uacfc \ubb3c\ub958 \uc5ed\ub7c9\uc5d0 \ub354 \ub9ce\uc740 \uc790\uc6d0\uc744 \ud22c\uc785\ud560 \uac83\uc774\ub77c\uace0 \uc804\ub9dd\ud588\ub2e4.<\/p>\n<blockquote>\n<p>&#8220;\ucd5c\uadfc \uba87 \ub144\uac04 \ucfe0\ud321\uc758 \uc544\uc131\uc5d0 \uc704\ucd95\ub3fc \uc788\ub358 \uc5c5\uccb4\ub4e4\uc774 \uc774\ubc88\uc5d0 \ud0c8\ud321 \ud6a8\uacfc\ub97c \uc218\uce58\ub85c \ub290\ub07c\uace0 \uc788\ub2e4.&#8221;<\/p>\n<p><cite>\uc720\ud1b5\uc5c5\uacc4 \uad00\uacc4\uc790<\/cite><\/p><\/blockquote>\n<p>\uceec\ub9ac \uce21\uc740 \uc2e0\uaddc \uac00\uc785 \uc99d\uac00\uc640 \uc8fc\ubb38 \uc0c1\uc2b9\uc744 \ud655\uc778\ud558\uba74\uc11c\ub3c4 \ubb3c\ub958 \uacfc\ubd80\ud558\ub97c \uad00\ub9ac\ud558\uae30 \uc704\ud55c \uc6b4\uc601 \uc870\uc815\uc774 \ud544\uc694\ud558\ub2e4\uace0 \ubc1d\ud614\ub2e4. \ud68c\uc0ac \ub0b4\ubd80\uc5d0\uc11c\ub294 \uba64\ubc84\uc2ed \uae30\ubc18 \ucda9\uc131 \uace0\uac1d \ud655\ubcf4\uac00 \ud575\uc2ec \uc804\ub7b5\uc774\ub77c\uace0 \uc124\uba85\ud588\ub2e4.<\/p>\n<blockquote>\n<p>&#8220;\uc99d\uac00\ud55c \uc8fc\ubb38\uc744 \uc548\uc815\uc801\uc73c\ub85c \ucc98\ub9ac\ud558\uae30 \uc704\ud574 \ubc30\uc1a1 \uc2dc\uac04\ub300\uc640 \uc6b4\uc601 \ubc29\uc2dd\uc744 \uac80\ud1a0 \uc911\uc774\ub2e4.&#8221;<\/p>\n<p><cite>\uceec\ub9ac \uad00\uacc4\uc790<\/cite><\/p><\/blockquote>\n<p>\ud55c \uc2dc\uc7a5 \ubd84\uc11d\uac00\ub294 \uc774\ubc88 \ubcc0\ud654\uac00 \uacbd\uc7c1 \uad6c\ub3c4\uc5d0 \ubbf8\uce58\ub294 \uc601\ud5a5\uc744 \uacbd\uacc4\ud558\uba74\uc11c\ub3c4, \uc7a5\uae30\uc801 \uc2b9\uc790\ub294 \uc11c\ube44\uc2a4 \ud488\uc9c8\uacfc \ube44\uc6a9 \ud6a8\uc728\uc744 \ub3d9\uc2dc\uc5d0 \ud655\ubcf4\ud55c \uae30\uc5c5\uc774 \ub420 \uac83\uc774\ub77c\uace0 \uc9c4\ub2e8\ud588\ub2e4.<\/p>\n<blockquote>\n<p>&#8220;\ub2e8\uae30 \uc720\uc785\uc744 \ubc18\ubcf5 \uad6c\ub9e4\ub85c \uc804\ud658\ud558\ub294 \ub2a5\ub825\uc774 \uc55e\uc73c\ub85c\uc758 \uc2b9\ubd80\ub97c \uac08\ub77c\ub193\uc744 \uac83\uc774\ub2e4.&#8221;<\/p>\n<p><cite>\uc2dc\uc7a5 \ubd84\uc11d\uac00<\/cite><\/p><\/blockquote>\n<aside>\n<details>\n<summary>\uc6a9\uc5b4\/\ubc29\ubc95\ub860<\/summary>\n<p>\uc6d4\uac04 \ud65c\uc131 \uc0ac\uc6a9\uc790(MAU)\ub294 \ud55c \ub2ec \ub3d9\uc548 \uc571\uc774\ub098 \uc6f9\uc744 \uc774\uc6a9\ud55c \uace0\uc720 \uc0ac\uc6a9\uc790\uc758 \uc218\ub97c \uc758\ubbf8\ud55c\ub2e4. \ucd1d\uac70\ub798\uc561(GMV)\uc740 \ud50c\ub7ab\ud3fc\uc5d0\uc11c \uc9d1\uacc4\ub41c \uc804\uccb4 \uac70\ub798 \uae08\uc561\uc73c\ub85c, \uc218\uc218\ub8cc \uc218\uc775\uacfc\ub294 \uad6c\ubcc4\ub41c\ub2e4. \uba64\ubc84\uc2ed \uae30\ubc18 \uc9c0\ud45c\ub294 \uac00\uc785\uc790 \uc218\ubfd0 \uc544\ub2c8\ub77c \uac00\uc785\uc790 1\uc778\ub2f9 \uac70\ub798\uc561(ARPU)\uacfc \uc7ac\uad6c\ub9e4\uc728\uc744 \ud568\uaed8 \uace0\ub824\ud574\uc57c \uc2e4\uc81c \uc218\uc775\uc131\uacfc \uace0\uac1d \ucda9\uc131\ub3c4\ub97c \ud3c9\uac00\ud560 \uc218 \uc788\ub2e4.<\/p>\n<\/details>\n<\/aside>\n<h2>\ubd88\ud655\uc2e4\ud55c \ubd80\ubd84<\/h2>\n<ul>\n<li>\uceec\ub9ac\uc758 12\uc6d4 GMV\uc640 \uad00\ub828\ud55c \uc131\uc7a5\ub960(20% \uc774\uc0c1)\uc740 IB \uc5c5\uacc4\uc758 \ucd94\uc815\uce58\ub85c, \ud68c\uc0ac\uc758 \uacf5\uc2dd \uacf5\uc2dc \uc218\uce58\uc640\ub294 \ub2e4\ub97c \uc218 \uc788\ub2e4.<\/li>\n<li>SSG\ub2f7\ucef4\uc758 \uc77c\ud3c9\uade0 \uc2e0\uaddc \ubc29\ubb38\uc790 \uae09\uc99d\uc774 \uc7a5\uae30\uc801 \uad6c\ub9e4 \uc804\ud658\uc73c\ub85c \uc774\uc5b4\uc9c8\uc9c0 \uc5ec\ubd80\ub294 \uc544\uc9c1 \ud655\uc778\ub418\uc9c0 \uc54a\uc558\ub2e4.<\/li>\n<li>\ucfe0\ud321\uc758 \uc2e0\ub8b0 \ud68c\ubcf5 \uc870\uce58\uc640 \uadf8\ub85c \uc778\ud55c \uace0\uac1d \uc774\ud0c8 \ud68c\ubcf5 \uc18d\ub3c4\ub294 \ud5a5\ud6c4 \uad00\ucc30\uc774 \ud544\uc694\ud558\ub2e4.<\/li>\n<\/ul>\n<h2>\ucd1d\ud3c9<\/h2>\n<p>\ucfe0\ud321 \uac1c\uc778\uc815\ubcf4 \uc720\ucd9c \uc0ac\ud0dc\ub294 \ub2e8\uae30\uc801\uc73c\ub85c \uacbd\uc7c1\uc0ac\ub4e4\uc5d0\uac8c \uace0\uac1d\uc744 \uc720\uc785\uc2dc\ud0a4\ub294 \ucd09\ub9e4\uac00 \ub410\ub2e4. \uceec\ub9ac\uc640 SSG\ub2f7\ucef4\uc740 \uba64\ubc84\uc2ed \uac00\uc785\uacfc \ubc29\ubb38\uc790 \uc99d\uac00\ub77c\ub294 \ucd08\uae30 \uc131\uacfc\ub97c \ud655\ubcf4\ud588\uc73c\uba70, \ubb3c\ub958\u00b7\ubc30\uc1a1 \uc778\ud504\ub77c \uac15\ud654\uc5d0 \ub098\uc11c\uace0 \uc788\ub2e4. \ub2e4\ub9cc, \uc774\ub7ec\ud55c \ubcc0\ud654\uac00 \uc7a5\uae30\uc801\uc778 \uc810\uc720\uc728 \uc7ac\ud3b8\uc73c\ub85c \uc774\uc5b4\uc9c8\uc9c0\ub294 \uac01\uc0ac\uc758 \uc6b4\uc601 \uc548\uc815\uc131, \ube44\uc6a9 \uad00\ub9ac, \ubc18\ubcf5 \uad6c\ub9e4 \uc804\ud658 \ub2a5\ub825\uc5d0 \ub2ec\ub824 \uc788\ub2e4.<\/p>\n<p>\ub3c5\uc790\uac00 \uc8fc\ubaa9\ud560 \uc810\uc740 \uc9c0\ud45c\uc758 &#8216;\ub2e8\uae30 \uc0c1\uc2b9&#8217;\uacfc &#8216;\uc9c0\uc18d \uac00\ub2a5\uc131&#8217;\uc744 \uad6c\ubd84\ud558\ub294 \uac83\uc774\ub2e4. \uc678\ud615 \ud655\ub300\ub9cc\uc73c\ub85c\ub294 \uc131\uacfc\uac00 \uc720\uc9c0\ub418\uae30 \uc5b4\ub835\uace0, \uba64\ubc84\uc2ed \uc720\uc9c0\u00b7\ubb3c\ub958 \ud6a8\uc728\u00b7\uc11c\ube44\uc2a4 \ud488\uc9c8\uc774 \uc885\ud569\uc801\uc73c\ub85c \uac1c\uc120\ub420 \ub54c \ube44\ub85c\uc18c \uc2dc\uc7a5 \ud310\ub3c4\uac00 \ubc14\ub014 \uac00\ub2a5\uc131\uc774 \ud06c\ub2e4. \ud5a5\ud6c4 \uae30\uc5c5\ub4e4\uc758 \uacf5\uc2dd \uc2e4\uc801 \ubc1c\ud45c\uc640 \ucd94\uac00 \uacf5\uc2dc\ub97c \ud1b5\ud574 \ud655\uc778\ud560 \ud544\uc694\uac00 \uc788\ub2e4.<\/p>\n<h2>\ucd9c\ucc98<\/h2>\n<ul>\n<li><a href=\"https:\/\/www.koreancenter.or.kr\/news\/articleView.html?idxno=1298756\" target=\"_blank\" rel=\"noopener\">\uc5f0\ud569\ub274\uc2a4 \ud55c\ubbfc\uc871\uc13c\ud130<\/a> \u2014 (\uc5b8\ub860 \ubcf4\ub3c4)<\/li>\n<li><a href=\"https:\/\/www.mobileindex.com\" target=\"_blank\" rel=\"noopener\">\ubaa8\ubc14\uc77c\uc778\ub371\uc2a4<\/a> \u2014 (\ub370\uc774\ud130 \ucd94\uc815 \uae30\uad00)<\/li>\n<\/ul>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>\ud575\uc2ec \uc694\uc57d \ucfe0\ud321\uc758 \uac1c\uc778\uc815\ubcf4 \uc720\ucd9c \uc0ac\uace0(\ucd5c\uadfc \ubcf4\ub3c4 \uc774\ud6c4) \uc774\ud6c4 \uc18c\ube44\uc790 \uc774\ud0c8\uc774 \uac00\uc2dc\ud654\ub418\uba74\uc11c \ub9c8\ucf13\uceec\ub9ac\uc640 SSG\ub2f7\ucef4 \ub4f1 \uc8fc\uc694 \uc774\ucee4\uba38\uc2a4 \uacbd\uc7c1\uc0ac\ub4e4\uc758 \uc774\uc6a9\uc790\uc640 \uc8fc\ubb38\u00b7\uac70\ub798\uc561\uc774 \ub208\uc5d0 \ub744\uac8c \ub298\uace0 \uc788\ub2e4. \ub9c8\ucf13\uceec\ub9ac\ub294 12\uc6d4 \uc8fc\ubb38 \uac74\uc218\uc640 \uc6d4\uac04 \ud65c\uc131 \uc0ac\uc6a9\uc790(MAU)\uac00 \uac01\uac01 \ub450\ub4dc\ub7ec\uc9c4 \uc0c1\uc2b9\uc744 \ubcf4\uc600\uace0, SSG\ub2f7\ucef4\uc740 1~15\uc77c \uc2e0\uaddc \ubc29\ubb38\uc790\uc640 \uc4f1\ubc30\uc1a1 \uccab \uc8fc\ubb38\uc790\uac00 \ud06c\uac8c \uc99d\uac00\ud588\ub2e4. \uc720\ub8cc \uba64\ubc84\uc2ed \uac00\uc785 \uc99d\uac00\uc640 \ubb3c\ub958 \ud655\ucda9\uc740 \uc2e4\uc801 \uac1c\uc120\uc73c\ub85c \uc5f0\uacb0\ub420 \uac00\ub2a5\uc131\uc774 \ud06c\ub2e4. &#8230; <a title=\"\u201c\ubb3c \ub4e4\uc5b4\uc654\ub2e4\u201d\u2026\ucfe0\ud321 \uac1c\uc778\uc815\ubcf4 \uc720\ucd9c \ud6c4 \uacbd\uc7c1\uc0ac \uc774\uc6a9\uc790\u00b7\uac70\ub798 \uae09\uc99d\" class=\"read-more\" href=\"https:\/\/readtrends.com\/ko\/coupang-data-breach-rivals-growth\/\" aria-label=\"\u201c\ubb3c \ub4e4\uc5b4\uc654\ub2e4\u201d\u2026\ucfe0\ud321 \uac1c\uc778\uc815\ubcf4 \uc720\ucd9c \ud6c4 \uacbd\uc7c1\uc0ac \uc774\uc6a9\uc790\u00b7\uac70\ub798 \uae09\uc99d\uc5d0 \ub300\ud574 \ub354 \uc790\uc138\ud788 \uc54c\uc544\ubcf4\uc138\uc694\">\ub354 \uc77d\uae30<\/a><\/p>\n","protected":false},"author":1,"featured_media":6989,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_title":"\ucfe0\ud321 \uc720\ucd9c \ud6c4 \uacbd\uc7c1\uc0ac \uc774\uc6a9\uc790\u00b7\uac70\ub798 \uae09\uc99d \u2014 \ud55c\ubbfc\uc871\uc13c\ud130","rank_math_description":"\ucfe0\ud321 \uac1c\uc778\uc815\ubcf4 \uc720\ucd9c \uc774\ud6c4 \ub9c8\ucf13\uceec\ub9ac\u00b7SSG\ub2f7\ucef4 \ub4f1 \uacbd\uc7c1\uc0ac\ub85c \uc774\uc6a9\uc790 \uc774\ub3d9\uc774 \ud604\uc2e4\ud654\ud588\ub2e4. \uba64\ubc84\uc2ed\u00b7\ubb3c\ub958 \ud655\ucda9\uc73c\ub85c \uc2e4\uc801 \uac1c\uc120 \uac00\ub2a5\uc131\uacfc \ud5a5\ud6c4 \uc804\ub9dd\uc744 \ubd84\uc11d\ud55c\ub2e4.","rank_math_focus_keyword":"\ucfe0\ud321, \uac1c\uc778\uc815\ubcf4 \uc720\ucd9c, \ub9c8\ucf13\uceec\ub9ac, SSG\ub2f7\ucef4, \uc0c8\ubcbd\ubc30\uc1a1","footnotes":""},"categories":[2],"tags":[],"class_list":["post-6993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-top-stories"],"_links":{"self":[{"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/posts\/6993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/comments?post=6993"}],"version-history":[{"count":0,"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/posts\/6993\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/media\/6989"}],"wp:attachment":[{"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/media?parent=6993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/categories?post=6993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/readtrends.com\/ko\/wp-json\/wp\/v2\/tags?post=6993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}