Lead
Carolina hosts the Los Angeles Rams in an NFL Wild Card matchup on Saturday, January 10 at 4:30 p.m. ET at Bank of America Stadium in Charlotte. This guide compiles official broadcast, radio and streaming options so fans can watch or listen from inside and outside the Carolina market. Local television coverage is on the CBS affiliate for in‑market viewers (WBTV in Charlotte), while multiple radio and streaming feeds provide national, local and Spanish-language access. The Panthers Radio Network will also offer extended pregame and postgame programming for listeners.
Key Takeaways
- The game is scheduled for Saturday, Jan. 10 at 4:30 p.m. ET at Bank of America Stadium in Charlotte.
- In‑market TV: Panthers fans can watch on their local CBS affiliate; Charlotte viewers should tune to WBTV for the broadcast.
- Local TV broadcast team: Joe Davis (play‑by‑play), Greg Olsen (analyst), with Kristina Pink and Pam Oliver on the sidelines.
- Local radio: 99.7 FM The Fox (Charlotte market) with Anish Shroff, Jake Delhomme, Luke Kuechly and Sharon Thorsland; the Panthers Radio Network begins three hours before kickoff and includes an hour of postgame coverage.
- Out‑of‑market viewers can access live TV via YouTube TV’s NFL Sunday Ticket where available; the NFL Game Guide lists games by location and service.
- National radio: Westwood One will carry the game with Jason Benetti (play‑by‑play) and Ryan Leaf (analyst).
- Spanish broadcast: WXNC 97.3 FM / 1060 AM in the Charlotte market, with a Spanish stream starting at 4:00 p.m. ET (Jaime Moreno and Antonio Ramos on the call).
Background
The NFL Wild Card round marks the start of single‑elimination playoff football, and a home playoff game is a major media and fan event for the Panthers organization and local market. Broadcast rights for playoff games are allocated regionally for TV and nationally for radio, which means local affiliates handle in‑market television while national partners provide wider audio coverage. For Panthers supporters, a network of local radio affiliates and the team’s own radio network ensure that fans without television access can follow pregame buildup, in‑game play‑by‑play and postgame analysis.
Streaming services and national packages have broadened access for out‑of‑market viewers in recent years: YouTube TV’s NFL Sunday Ticket and other subscription packages can carry live regional telecasts to subscribers outside the designated market. The NFL also publishes an official game guide that details which platforms carry each Wild Card matchup based on viewer location and the services they subscribe to. For Spanish‑language audiences, local AM/FM outlets and streams provide parallel coverage to increase accessibility.
Main Event
Television viewers inside the Panthers’ designated market should tune to their local CBS station; Charlotte viewers may find the game on WBTV. The CBS broadcast crew for this game includes Joe Davis handling play‑by‑play, former Panthers tight end Greg Olsen as analyst, and sideline reports from Kristina Pink and Pam Oliver. In markets outside the Panthers’ region, the regional CBS feed will not be available on local affiliates, so out‑of‑market viewers should check subscription streaming options.
Local radio coverage is anchored by 99.7 FM The Fox in the Charlotte market and the broader Panthers Radio Network. The network begins coverage three hours prior to kickoff—1:30 p.m. ET—to present pregame features, interviews and analysis, and it schedules approximately one hour of postgame content following the final whistle. The local radio broadcast team listed for this contest includes Anish Shroff calling play‑by‑play alongside analysts Jake Delhomme and Luke Kuechly, with Sharon Thorsland on the sidelines.
For listeners outside the local market or fans preferring national audio, Westwood One will carry a national radio feed with Jason Benetti and Ryan Leaf. Spanish‑language coverage is available on WXNC (97.3 FM / 1060 AM) in the Charlotte area and via a Spanish stream that begins at 4:00 p.m. ET, featuring Jaime Moreno and Antonio Ramos. Online streaming links for desktop and mobile listeners are published by the Panthers and partner services; availability may vary by platform and location.
Analysis & Implications
The distribution mix—local TV, local radio network, national radio and streaming—reflects how the NFL balances regional rights with national accessibility. For Panthers fans, having both a television feed on a major network (CBS) and a comprehensive radio network ensures robust reach into the community and preserves local advertising and sponsorship value. At the same time, out‑of‑market streaming options expand the team’s national audience, which can boost viewership metrics and leaguewide exposure when high‑profile matchups occur.
Extended pregame coverage on Panthers Radio (starting three hours before kickoff) serves two purposes: it gives local listeners in‑depth team context and keeps listeners engaged across affiliate partners, increasing cumulative audience figures that drive local ad revenue. National radio and streaming partners capture a different audience segment—fans who are geographically remote or without access to in‑market TV—broadening the event’s reach but also fragmenting the audience across platforms.
Spanish‑language coverage is increasingly important for league and team outreach. A dedicated Spanish feed on WXNC and online recognizes language diversity within the Panthers’ fanbase and improves accessibility. For viewers and listeners, the practical implication is simple: check platform availability early, since regional broadcast rights and subscription requirements determine what each fan can access on game day.
Comparison & Data
| Platform | Start Time (ET) | Primary Commentators |
|---|---|---|
| Local TV (CBS / WBTV in Charlotte) | 4:30 p.m. | Joe Davis, Greg Olsen; Kristina Pink & Pam Oliver (sidelines) |
| Local Radio (99.7 FM The Fox / Panthers Radio Network) | 1:30 p.m. (pregame) | Anish Shroff, Jake Delhomme, Luke Kuechly; Sharon Thorsland (sideline) |
| National Radio (Westwood One) | 4:30 p.m. | Jason Benetti, Ryan Leaf |
| Spanish (WXNC 97.3 FM / 1060 AM & stream) | 4:00 p.m. (stream) | Jaime Moreno, Antonio Ramos |
The table summarizes platform, on‑air start time and lead commentators for each feed. Local radio’s earlier start time reflects pregame programming and extended team content; television and national radio align with the official 4:30 p.m. ET kickoff. Fans should note that start times for streams or affiliate broadcasts can differ slightly depending on platform and market rules.
Reactions & Quotes
The team’s official game release and partner notices outline the planned coverage and timing for each feed; these statements set viewer expectations for when coverage begins and who will be on the call. Media partners emphasize multi‑platform access to reach local fans and those watching from outside the Panthers’ market.
“The Panthers Radio Network will begin airing three hours before the game and feature an hour of post‑game coverage.”
Panthers.com (team announcement)
National audio partners also confirmed their assignments in official program notes accompanying the playoff schedule.
“Westwood One will carry the national radio broadcast with Jason Benetti and Ryan Leaf on the call.”
Westwood One (national radio)
Unconfirmed
- Exact streaming availability for every out‑of‑market ZIP code under regional restrictions is subject to carrier and league rules and may vary by subscriber—check your service provider for confirmation.
- Some affiliate stream start times or mobile app availability for the Spanish feed can vary by platform and are not uniformly confirmed across all devices.
- Potential last‑minute changes to broadcast assignments or sideline reporter availability have not been publicly announced and would be posted by the team or network if they occur.
Bottom Line
The Panthers vs. Rams Wild Card game on Jan. 10 at 4:30 p.m. ET will be widely accessible through local CBS affiliates in‑market, radio on the Panthers Radio Network and 99.7 FM in Charlotte, a national Westwood One audio feed, Spanish language broadcasts, and out‑of‑market streaming options such as YouTube TV’s NFL Sunday Ticket where available. Fans should plan ahead: tune to local listings or the Panthers’ official outlets for direct links and affiliate details, and be ready for pregame radio coverage beginning at 1:30 p.m. ET.
Checking platform-specific requirements—subscription status, app updates, and local affiliate listings—will help avoid last‑minute access issues. For the most reliable information on stream links and affiliate stations, refer to the Panthers’ official game pages and partner network notices before kickoff.
Sources
- Panthers.com — official team announcement (team website)
- WBTV — Charlotte CBS affiliate (local station)
- YouTube TV / NFL Sunday Ticket — streaming service (commercial service)
- Westwood One Sports — national radio network (official broadcaster)