Lead
As of Nov. 24, 2025, major retailers are running widespread Black Friday discounts on Apple hardware and services across the US and UK. Deals include $100 off the iPad mini 7, price cuts on MacBook Air and Pro models, AirPods 4 under $100 and steep temporary reductions on Apple TV+ subscriptions. Many offers are live at Amazon, Best Buy, Walmart and carrier partners, producing a mix of deepest-ever prices and short-window stock constraints.
Key takeaways
- iPad mini 7 (A17 Pro) is discounted by $100, from $499 to $399 as of Nov. 24, 2025.
- 14-inch MacBook Pro with M4 Pro (16GB/512GB) is $250 off at Amazon, priced $1,749 from $1,999.
- AirPods 4 with ANC dropped from $179 to $99 at Amazon — one of the lowest recorded prices.
- Apple TV+ promotional price: six months at $5.99/month, down from $12.99/month for a limited period.
- MacBook Air 13-inch M4 (16GB/256GB) at Amazon is reduced to $749 from $999.
- Apple Watch SE 3 is on sale for $199 (was $249) and Apple Watch Series 10 sees a $150 discount to $249 at Walmart.
- Carrier promos advertise free iPhone 17 offers with qualifying unlimited plans from Verizon and T-Mobile; terms vary by trade-in and plan.
Background
Black Friday has migrated from a single-day retail spike into an extended period of staggered online promotions and pre-Black Friday events, with many retailers seeding discounts days or weeks earlier. Apple itself rarely discounts directly on new hardware, so the largest markdowns typically appear at third-party retailers, carriers and bundle partners that can move inventory or subsidize devices for subscriptions and trade-ins.
The 2024–2025 Apple product cycle introduced M4 and M5 chips across laptops and M5 in the latest iPad Pro line, while the A17 Pro powers the iPad mini 7. That product cadence creates multiple price tiers this season: buyers can choose newer silicon at modest discounts or select slightly older models with deeper markdowns. Retailers involved in these offers include Amazon, Best Buy, Walmart and carrier networks such as Verizon and T-Mobile, each using different eligibility rules and stock pools.
Main event
Live deal coverage through Nov. 21–24 shows steep cuts on a broad set of devices. The iPad mini 7, promoted for its 8.3-inch display and A17 Pro chip, is offered at $399 (128GB base) at several outlets. Amazon is featuring headline laptop savings: the 14-inch MacBook Pro M4 Pro (16GB/512GB) at $1,749 and the M5 14-inch Pro at $1,441 for a 16GB/512GB config, both below typical post-launch pricing.
Wireless audio and wearables are standouts: AirPods 4 with ANC are listed at $99 on Amazon, Beats Studio Pro headphones at $169 (51% off), and AirPods Max have dropped to $479 at Best Buy. Wearable discounts extend to the Apple Watch family, with the SE 3 at $199 and Series 10 at $249 from Walmart. The Apple Watch Ultra original model is also marked down to $374 at Amazon.
Services and carrier promotions amplify hardware incentives. Apple TV+ is being offered at $5.99/month for six months, more than 50% off the regular price. Carriers are running promotions that can make iPhone 17 units effectively free with qualifying unlimited plans and trade-ins, though those deals include specific plan and trade-in conditions that determine actual customer cost.
Analysis & implications
Retail-level discounts on recent Apple silicon suggest retailers are balancing inventory and gift-season demand against the premium perception of Apple hardware. Deep cuts on M4-equipped machines and on accessories like AirPods 4 and Beats indicate retailers prefer to clear volume by offering aggressive short-term prices rather than rely solely on service bundles or extended financing.
For consumers, this environment creates genuine buying opportunities but raises decision friction: choose the newest chip (M5) with modest savings or the slightly older M4 at larger discounts. For typical buyers—students, commuters, media consumers—the M4 and M4 Air configurations hit a stronger value sweet spot this season.
Carrier offers for free iPhone 17 units can shift customer acquisition economics for Verizon and T-Mobile, but those promotions frequently require multi-line commitments or trade-ins that move costs over contract lifecycles. Buyers should model the lifetime cost of plans and trade-in conditions rather than the headline free price.
Comparison & data
| Product | Was | Now | Discount |
|---|---|---|---|
| iPad mini 7 (A17 Pro, 128GB) | $499 | $399 | $100 (20%) |
| Apple 14″ MacBook Pro (M4 Pro, 16GB/512GB) | $1,999 | $1,749 | $250 (12.5%) |
| AirPods 4 with ANC | $179 | $99 | $80 (45%) |
| MacBook Air 13″ (M4, 16GB/256GB) | $999 | $749 | $250 (25%) |
| Apple TV+ (6 months promo) | $12.99/mo | $5.99/mo | ~54% off (first 6 months) |
The table shows a mix of percentage and absolute savings. In absolute dollars, laptop markdowns (hundreds of dollars) attract attention, while smaller accessories can reflect higher percent discounts. Retailer stock and configuration choices (RAM, storage) drive the final value proposition; higher RAM or storage increases baseline MSRP and can reduce relative percentage savings when discounted.
Reactions & quotes
The MacBook Air M4 is one of the best laptops around given its portability and battery life.
Tom’s Guide review (editorial)
AirPods 4’s ANC and Spatial Audio make this an unusually compelling earbuds deal under $100.
Tom’s Guide hands-on notes
Carrier promotions can make flagship phones appear free, but eligibility, trade-in and service-term conditions determine net customer cost.
Retail analyst commentary
Unconfirmed
- Exact end dates for each listed deal vary by retailer and may end earlier than advertised due to sellouts.
- Carrier ‘free iPhone 17’ offers depend on trade-in values and plan tiers; the headline free price may not apply to all customers.
- Some lowest-price claims for specific colors or storage tiers may be limited-stock or region-specific and not universally available.
Bottom line
These Black Friday offers present meaningful savings across Apple hardware and services as of Nov. 24, 2025. For buyers who value immediate savings, models with M4 silicon and the new iPad mini 7 at $399 are standout picks; for those prioritizing the absolute newest chips, the M5 MacBook Pro discounts are modest but still notable.
Shop smart by confirming configuration, retailer return policies and any service or trade-in requirements behind carrier offers. If a specific model or color is important, move quickly: the deepest discounts are often the shortest-lived during live Black Friday rollout periods.
Sources
- Tom’s Guide live deals tracker (media — liveblog and editorial coverage)
- Amazon product listings (retailer — pricing pages)
- Best Buy (retailer — promotions)
- Apple (official — product specifications and services)
- Verizon and T-Mobile (carriers — plan promotions)