Black Friday discounts on Apple hardware and accessories are underway as of Nov. 28, 2025, with major retailers cutting prices across AirPods, Apple Watch, iPad, MacBook and accessories. Shoppers can find record-low offers on recently released items — including AirPods Pro 3 and the M5 iPad Pro — alongside steep markdowns on previous-generation models. Retailers such as Amazon, Best Buy and Walmart are advertising sitewide promotions that bring many Apple devices to their lowest prices this year, enabling both gift purchases and upgrades before the holidays. Availability varies by model and configuration, so timing and seller choice will determine whether shoppers secure the best deals.
Key Takeaways
- AirPods Pro 3 can be found for about $220 during Black Friday promotions, a notable reduction from launch pricing.
- Base-model AirPods 4 have dropped to roughly $69, while AirPods 4 with ANC are around $99.99 at some retailers.
- Apple Watch Series 11 is on sale near $339, and the Apple Watch SE 3 is available for about $199; Series 10 and SE last-gen units are often deeper discounts.
- 11-inch M5 iPad Pro hits an Amazon low of $899 for the Wi‑Fi 256GB configuration; the 13-inch M5 Pro shows similar $100 price cuts.
- MacBook Air (M4, 13-inch) promotions start around $749; the 14-inch M5 MacBook Pro appears in the $1,400 range on select sites.
- AirTags retail near $18 for single units, and Apple Pencil Pro bundles and portable power banks show recurring sub‑$100 deals.
Background
Black Friday has become the focal point for seasonal discounts across consumer electronics, and 2025 follows that pattern with Apple hardware deeply featured in retailer promotions. Apple’s product cycle this year — including AirPods Pro 3, Apple Watch Series 11 and M5‑powered MacBooks — set relatively recent price floors for high-demand items, which retailers are now undercutting to drive holiday traffic. Retailers historically discount both current and prior-generation Apple products: this year many last‑gen models are priced competitively against newer SKUs, narrowing the gap between flagship and midrange options.
Competition among big-box sellers (Amazon, Best Buy, Walmart) and direct-channel promos means pricing varies by vendor, region and exact configuration, particularly for storage and cellular options on iPads and MacBooks. Bundles, limited‑time coupons and membership offers (Prime, Best Buy Totaltech, retailer credit cards) can further change effective price and value. For buyers, that creates opportunity but also complexity: the technically superior or newest model may not be the best value if an older model meets the use case at a substantially lower cost.
Main Event
Across headphones and earbuds, the newest AirPods Pro 3 are showing discounts to about $220, while second‑generation AirPods Pro are listed near $139, and AirPods 4 drop as low as $69 in some listings. The AirPods Max with USB‑C has reached $399.99 at both Amazon and Best Buy — a headline grabber as it reflects the lowest price yet for that over‑ear model. Beats-branded options and third‑party wireless earbuds are also deeply discounted, filling price points for fitness and travel use.
Apple Watch deals span the Series 11, Series 10, SE variants and Ultra models. The Series 11 is often advertised near $339; Walmart and other retailers have cut prices on the Series 10 and SE models to new lows (for example, a 42mm Series 10 listing for $249 at Walmart). The rugged Ultra 2 is available around $599 in some offers, while Ultra 3 listings show smaller early discounts (for example, $779.99 at Amazon — $20 off list), reflecting limited initial markdowns on Apple’s newest wearable.
Tablet and laptop promotions include the 11‑inch M5 iPad Pro starting at $899 (Wi‑Fi, 256GB) and the 13‑inch M5 model at $1,199 for base storage, both marking best‑to‑date prices for those configurations at major retailers. The 11‑inch iPad Air with M3 lists near $449, while the entry‑level iPad often appears around $274. MacBook Air (M4, 13‑inch) and M5‑powered MacBook Pro SKUs are discounted across outlets, though the largest percentage savings are frequently on last‑gen 16‑inch MacBook Pro configurations.
Analysis & Implications
These discounts reflect seasonal retailer strategies to move inventory and attract holiday shoppers while margins allow for temporary promotional pricing. For consumers, the current sales make it viable to buy near‑top‑tier Apple hardware without paying launch premiums, narrowing the financial barrier to models with advanced chips (M4, M5) or premium sensors. Buyers prioritizing raw performance or newest features should still weigh savings against the benefits of upgrading, especially where last‑gen units retain strong performance.
From a market perspective, frequent early discounts on recent models can erode perceived longevity of premium pricing, pressuring Apple and its retail partners to manage launch timing and inventory more tightly. For competitors, the breadth of discounts across Apple’s accessory and ecosystem products creates an opening to highlight differentiated features or more aggressive bundles on non‑Apple hardware.
Logistics and supply constraints will shape which deals are meaningful: limited stock, configuration scarcity (e.g., cellular vs Wi‑Fi, higher storage tiers) and shipping windows will influence total value for holiday purchasers. Consumers seeking specific capacities or colors should act quickly if a price is compelling and confirm return policies in case a better deal appears later.
Comparison & Data
| Product | Typical Sale Price | Representative Discount |
|---|---|---|
| AirPods Pro 3 | $220 | Varies vs. launch price |
| AirPods 4 | $69 | Substantial off standard retail |
| AirPods Pro (2nd gen) | $139 | Lower than newer Pro in some sellers |
| AirPods Max (USB‑C) | $399.99 | ~$140 off at Amazon/Best Buy |
The table samples headline price points reported across major retailers on Nov. 28, 2025. These representative figures illustrate the range of markdowns across Apple’s audio category but do not capture every SKU or limited‑time coupon. For larger purchases — especially iPads and MacBooks — per‑configuration savings can differ substantially by storage size and cellular options, which is why shoppers should compare the exact model code before buying.
Reactions & Quotes
“We’re seeing some of the lowest tracked prices on recent Apple models, especially in audio and tablets.”
The Verge (consumer tech reporting)
“Retail listings reflect limited inventory on certain configurations, so timing is a major factor for buyers.”
Major retailer deal pages (Amazon/Best Buy/Walmart)
“Bundles and accessory discounts are amplifying value for casual buyers who do not need the absolute latest chip generation.”
Retail analysts and deal trackers
Unconfirmed
- Claims of future further price drops on newly released M5 MacBook Pros remain unverified; retailers have shown only modest early discounts as of Nov. 28, 2025.
- Reports of nationwide inventory shortages for specific Apple Watch Ultra 3 colors or bands are anecdotal and not independently confirmed across all major retailers.
Bottom Line
Black Friday 2025 presents an opportunity to buy Apple hardware at some of the lowest prices seen this year, with strong selections across earbuds, watches, tablets and laptops. Immediate savings are clearest on audio gear and last‑gen models, while newest flagship devices are seeing smaller but meaningful discounts in certain configurations and sellers.
Shoppers should compare exact model numbers, storage tiers and seller terms to maximize value; for many buyers, a strategic purchase now will deliver the best balance of price and performance for holiday gifting or year‑end upgrades. Keep an eye on stock levels and short promotional windows: when a desired combination of price and configuration appears, it is often best to act quickly.
Sources
- The Verge — Black Friday Apple deals roundup (technology news)
- Apple Store — product pages and official pricing (official retailer)
- Amazon — retailer listings and promotions (retailer)
- Best Buy — holiday deals listings (retailer)