SAG-AFTRA Considers a ‘Tilly Tax’ to Charge Studios for Synthetic Performers
Lead: SAG-AFTRA is exploring a proposal—nicknamed the “Tilly tax”—that would require studios using synthetic performers to pay a royalty into union trust funds, officials say. The idea is one item on the agenda as union negotiators meet with studio representatives on Feb. 9, 2026. The proposal follows growing concern about AI-generated performers after the 2023 … Read more