Justin Bieber released Swag II on September 5, 2025, following an announcement the day before. The 23‑track follow-up to July’s Swag features production from Dijon, Mk.gee, Carter Lang, Bieber and others, and includes guest appearances from Lil B, Tems, Bakar, Hurricane Chris and Eddie Benjamin.
Key Takeaways
- Swag II arrived on Sept. 5, 2025, one day after its announcement.
- The album contains 23 tracks and continues themes and sounds from July’s Swag.
- Primary producers include Dijon, Mk.gee, Carter Lang and Justin Bieber; additional producers credited include Dylan Wiggins, Daniel Chetrit, Eddie Benjamin, Mike Will and Camper.
- Featured artists on the record include Lil B, Tems, Bakar, Hurricane Chris and Eddie Benjamin.
- Since the original Swag release, Bieber has issued music videos for “Yukon” and “First Place.”
- Swag II brings together collaborators from pop, R&B and hip‑hop, signaling broad stylistic range.
Verified Facts
Release and timing: The album was released on September 5, 2025, after Bieber’s team signaled an imminent drop the previous day. The record clocks in at 23 tracks and is positioned as a direct successor to the July release titled Swag.
Production credits: Producers confirmed on Swag II include Dijon, Mk.gee, Carter Lang and Justin Bieber; additional producers listed in press coverage are Dylan Wiggins, Daniel Chetrit, Eddie Benjamin, Mike Will and Camper.
Guest appearances: The new album features contributions from Lil B, Tems, Bakar, Hurricane Chris and Eddie Benjamin among others. These collaborations span multiple genres, reflecting the varied producer roster.
Previous album context: The earlier Swag (July 2025) included guest spots from Druski, 2 Chainz, Gunna, Sexyy Red and Cash Cobain, and also featured Lil B. Since that release, Bieber has put out videos for the songs “Yukon” and “First Place.”
Context & Impact
Artistic direction: Swag II appears to extend the hybrid pop–R&B sensibility of its predecessor while integrating hip‑hop and international flavors through select features. The mix of high‑profile and niche collaborators suggests a strategy to reach diverse listener bases.
Commercial outlook: Given Bieber’s streaming presence and the record’s broad producer list, Swag II is likely to perform strongly on major streaming platforms and charts in its opening week, though exact placements will depend on playlist support and single performance.
Industry ties: Producers such as Mike Will and Dijon bring established mainstream and alternative cred, respectively; Tems’ appearance also strengthens crossover appeal in global and Afrobeats‑influenced markets.
Official Statements
“After announcing its imminent release yesterday, Justin Bieber has dropped Swag II.”
Pitchfork
Unconfirmed
- No independent confirmation of immediate tour plans tied to the release at time of publication.
- Details on physical formats, deluxe editions or bonus tracks have not been officially confirmed.
- First‑week chart projections are speculative until official tallies are released.
Bottom Line
Swag II deepens the sound introduced in July’s Swag, bringing a 23‑song collection that leans on a wide roster of producers and guest artists. Early attention will focus on streaming numbers, single picks and how the collaborations translate to playlists and radio.